Executive – Digital Marketing & Content Writing

Location: Coimbatore

Department: Digital Marketing

Employment Type: Full-time

About the Role

Abhasa Rehab & Wellness is looking for a creative and detail-oriented Digital Marketing Executive with a strong passion for content writing, website content and blogs.

The role will focus on creating meaningful, engaging and SEO-friendly content across our website, blogs, social media and email communications, while maintaining consistency with our brand voice and 16 Principles of Care.

Key Responsibilities

- Write and edit website pages, blogs, articles, landing pages and digital content.
- Research topics related to mental health, wellness and rehabilitation and convert them into clear, engaging content.
- Develop SEO-friendly content in coordination with the SEO team.
- Review and update existing website content to improve accuracy, readability and relevance.
- Create captions, campaign copy and other written content for social media platforms.
- Draft content for emailers, newsletters,



announcements and campaigns.
- Coordinate with SEO specialists, designers, clinical teams and other stakeholders for content development and publishing.
- Proofread content for grammar, clarity, tone and accuracy.
- Maintain content calendars and ensure timely completion of content deliverables.

What We’re Looking For

- Excellent written and verbal English communication skills.
- Strong interest and ability in content writing and storytelling.
- Good research, proofreading and editing skills.
- Basic understanding of SEO and digital marketing.
- Ability to simplify complex information into easy-to-understand content.
- Robust attention to detail and ability to meet deadlines.
- 1–3 years of experience in content writing, copywriting, digital marketing, blogging or a related field.

Candidates with a portfolio of blogs, website content or articles are preferred.

📌 Digital Marketing Executive (Coimbatore)
🏢 Abhasa Rehab & Wellness
📍 Coimbatore