Roles & Responsibilities
Develop and execute integrated marketing campaigns and content strategies across digital platforms
Identify trends, creator opportunities, and audience behaviour to inform content direction
Translate market insights into actionable content strategies
Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
Craft compelling copy and communications that align with brand voice

Ideal Candidate

1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands

2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.





5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.

6Mandatory (Skill 1): Must have a solid understanding of digital culture, current social media trends, and content formats.

7Mandatory (Skill 2): Must have a solid understanding of Instagram Reels, trends, and social-first content.

8Mandatory (Skill 3): Must have robust communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands

Skills:- Brand Marketing, Branding, Content Strategy, Social media strategy, Digital Culture, Storytelling, Copy Writing and Campaign Planning

📌 Content & Strategy Lead Pune
🏢 TalentXO
📍 Pune