CREATIVE VIDEO EDITOR

About Jotter Journals

Jotter Journals is a self-development and lifestyle brand built around helping people become more intentional about the way they live, think, and grow.

Content is a core part of the brand. The goal is to create videos that are not only visually compelling, but also emotionally resonant, culturally relevant, highly shareable, and instantly recognizable as Jotter Journals.

As the brand grows, the content team will play a significant role in shaping how Jotter Journals looks, feels, and communicates online.

We are looking for a Creative Video Editor who wants to be deeply involved in that process.

About the Role

This is not a conventional video editing role.

The expectation is not simply to take footage, add captions, put together B-roll, and deliver a finished Reel.

The Creative Video Editor will be responsible for helping develop the creative language of Jotter Journals’ content — from how an idea should be produced and shot to how it should ultimately be edited and presented.

Editing will be at the heart of the role.

The ideal candidate understands that a great edit is not about adding more effects. It is about knowing what to show, what to remove, when to slow down, when to create tension, when to introduce text, when to use silence, when to use sound, and how to keep someone watching until the very end.

This role requires someone with strong creative instincts, excellent visual taste, a deep understanding of content, and the ability to work independently.

What You’ll Be Responsible For

01 — Develop the visual language of the brand

Work closely with the team to establish a consistent and recognizable visual identity across video content.

This includes developing and refining:

Typography and text treatments

Caption systems

Motion graphics

Transitions

B-roll language

Sound design

Music selection

Pacing

Visual effects

Color treatment

Graphic elements

Recurring visual formats

Overall editing aesthetic The objective is to build a distinctive editing language, rather than producing content that simply follows whatever editing trend is currently popular.

02 — Take creative ownership of every edit

Every piece of content should be approached with the question:

“How can this be made better?”

The editor should independently make decisions around:

Pacing

Story structure

Hook delivery

Visual hierarchy

Text placement

B-roll

Pattern interrupts

Sound design

Music

Transitions

Visual storytelling

Emotional build-up

Ending/payoff The expectation is that the editor will bring ideas to the table, challenge existing ideas when necessary, and continuously look for ways to make the content stronger.

03 — Understand self-development and lifestyle content

Jotter Journals operates within the broader self-development, personal growth, lifestyle, mindset, relationships, ambition, and modern adulthood space.

The ideal candidate should genuinely consume content within these categories.

They should understand

The creators shaping the space The formats audiences respond to

Emerging content styles

Storytelling trends

What makes certain videos relatable

What makes content shareable

Why certain hooks work

Why certain edits retain attention





How visual storytelling can make an idea more emotionally powerful

Being someone who naturally consumes and analyzes this type of content is a major part of the role.

04 — Understand why content works The ability to edit is only one part of the job.

The editor should be able to look at a successful piece of content and understand why it worked.

This includes having an instinct for:

Hooks

Retention

Curiosity

Storytelling

Emotional payoff

Pattern interruption

Pacing

Visual stimulation

Sound

Shareability

Rewatchability

Cultural relevance The goal is not to copy successful content.

The goal is to understand the principles behind what makes content successful and translate those principles into the Jotter Journals brand.

05 — Contribute before the editing process begins

Creative involvement should not begin when footage lands in the editing software.

The ideal editor will contribute to the production process itself.

For example

How should this concept be shot?

What footage will be required?

What B-roll should be captured?

What visual moments could strengthen the story?

Should this be a direct-to-camera video, cinematic piece, montage, or another format?

Where should text appear?

What should the first three seconds look like?

How can the concept become a repeatable content format?

What can make this piece feel different from everything else in the niche?

The editor should be able to think from concept → production → edit → final piece.

The Person We’re Looking For

Strong creative instincts

You have taste.

You notice details other people don’t.

You understand composition, typography, pacing, music, sound, movement, and visual storytelling.

You know when something feels polished, when something feels generic, and when something simply isn’t working.

Highly proactive

This is one of the most important qualities for the role.

There will be no hand-holding.

The expectation is not to wait for instructions on every decision.

If you see an opportunity to improve something, you act on it.

If you have an idea, you bring it forward.

If you discover a new format, editing technique, creator, trend, or visual reference that could strengthen the brand, you share it.

If something isn’t working, you identify the problem and propose a solution.

Comfortable working independently

Given a clear objective, the editor should be able to independently determine the best way to execute it.

The expectation is to work from:

“Here is what we want the audience to feel.”

rather than:

“Here are 25 individual instructions for how to make the video.”

Strong judgment and independent decision-making are essential.

Naturally curious about content The ideal candidate is someone who naturally watches Reels, TikToks, YouTube, creator content, documentaries, advertisements,



and other forms of visual storytelling — and constantly asks:

Why did this work?

Why did I keep watching?

Why was that transition placed there?

Why did that piece of text appear at that exact moment?

Why did that video feel different?

That curiosity should translate directly into the work.

Skills & Experience

Required

Strong short-form video editing skills

Excellent understanding of pacing and storytelling

Strong visual composition and typography

Good understanding of motion graphics

Strong sound-design instincts

Ability to create engaging Reels and short-form content

Excellent attention to detail

Strong creative judgment

Ability to work independently

Genuine interest in self-development and lifestyle content

Strong understanding of social media content

Willingness to experiment and iterate

Bonus

Experience working with personal brands or creators

Experience creating high-performing short-form content

Motion graphics expertise

Graphic design experience

Branding/visual identity experience

Content strategy experience

Understanding of retention and performance analytics

Experience working in a rapid-moving creative environment

Software

Proficiency in Premiere Pro, After Effects, DaVinci Resolve, CapCut, or equivalent tools is welcome.

The software itself is not the deciding factor.

Creative thinking, taste, storytelling, and execution matter more than the specific software being used.

What Matters Most

- Creative taste
- Storytelling ability
- Initiative
- Understanding of content and culture
- Editing ability
- Attention to detail
- Technical proficiency

Technical skills can continue to develop.

Creative judgment, curiosity, and initiative are much harder to teach.

This Role Is Not For You If…

You only want to execute exactly what you’re given.

You need detailed instructions for every edit.

You don’t actively consume content.

You aren’t interested in understanding why content performs.

You see editing as purely technical work.

You aren’t comfortable sharing creative opinions.

You wait to be told what to improve.

You aren’t comfortable experimenting.

You prefer repetitive editing over creative problem-solving.

You don’t naturally pay attention to visual details.

This Role Is For You If…

You watch content and instinctively analyze why it works.

You save videos because you want to understand how they were made.

You notice typography, pacing, sound design, transitions, framing, and B-roll without consciously trying to.

You have strong opinions about what looks valuable.

You constantly think of ways content could be better.

You enjoy experimenting.

You don’t need someone to tell you what to do at every step.

And most importantly, you want to help build something, rather than simply complete assigned edits.

How to Apply

Please send

- Your portfolio
- 3–5 pieces of work you’re most proud of
- A short explanation of why you think those pieces worked
- Any relevant experience with creators, brands, or content teams
- Your availability and expected compensation

Important: Please don’t send only a portfolio.

We want to understand how you think, not just what you can technically edit.

📌 Creative Video editor (Chennai)
🏢 Jotter Journals
📍 Chennai