Location: Andheri, Mumbai

Department: Marketing

Experience: 5–8+ Years

About the Role

Ajmal Perfumes is looking for a creative, strategic, and business-oriented Creative Lead to manage and lead the brand’s content and communication across digital, social media, e-commerce, retail, and other customer touchpoints.

The role will own content strategy, storytelling, creative direction, campaigns, and content-led growth, while working closely with Brand, Performance Marketing, Design, E-commerce, CRM, Product, and Leadership teams.

Key Responsibilities

1. Content Strategy & Brand Communication

- Develop and own the end-to-end content strategy.
- Build content frameworks aligned with brand and business objectives.
- Ensure consistency in brand language, messaging, storytelling, and positioning.
- Develop compelling content around Ajmal's products, fragrance expertise, heritage, and lifestyle.

2. Copywriting & Content

- Own copywriting across website, e-commerce, social media, campaigns, ads, CRM, packaging, retail, and other brand assets.
- Develop engaging product, campaign, and brand communication.

3. Social Media & Content Planning

- Create monthly and quarterly content calendars.
- Develop platform-specific content strategies and content pillars.
- Ideate Reels, short-form videos, influencer/UGC content, and campaign concepts.
- Track content performance and optimize strategies.

4. Campaigns & Creative Direction

- Conceptualize and execute high-impact brand and product campaigns.
- Develop campaign messaging,



creative briefs, storytelling, and product positioning.
- Provide creative direction to designers, video editors, content creators, influencers, and agencies.

5. Performance Content

- Work with the Performance Marketing team to develop high-converting content.
- Analyze winning creatives and messaging.
- Develop new concepts and ad copy based on performance insights.

6. Brand Voice & Communication

- Own Ajmal's brand voice, tone, messaging hierarchy, and communication guidelines.
- Ensure consistency across digital, retail, CRM, PR, packaging, and offline communication.

7. Team Leadership

- Lead and mentor the content and social media team.
- Collaborate with Design, Video, Brand, Performance, E-commerce, CRM, and other teams.
- Manage content timelines, approvals, agencies, creators, and external partners.

8. Content Performance

- Track content and campaign performance.
- Analyze engagement and audience behaviour.
- Identify high-performing formats and recommend improvements based on data.

Required Skills
- Excellent copywriting, storytelling, and brand communication skills.
- Strong understanding of social media and digital content.
- Strong creative direction and consumer understanding.
- Experience with Meta Ads and performance content.
- Robust project management and leadership skills.
- Experience managing content/creative teams.
- Experience in beauty, fragrance, cosmetics, FMCG, luxury, or lifestyle brands is preferred.

📌 Creative Lead / DOP (Mumbai)
🏢 Ajmal Perfumes India
📍 Mumbai