About the Role

We are looking for an all-rounder Content Creator & Strategist with a strong understanding of Instagram, short-form content, content strategy, and audience behaviour.

The role involves content research, ideation, strategy, scriptwriting, AI-assisted content creation, shoot supervision, and creative execution across multiple brands and industries.

Key Responsibilities

- Research Instagram trends, reels, creators, influencers, and successful content formats.
- Develop original content ideas and monthly content strategies for multiple clients.
- Write engaging reel scripts, hooks, captions, and ad scripts.
- Use AI tools such as ChatGPT, Gemini, Claude, and other relevant platforms for research, ideation, scripting, and content development.
- Create and refine effective AI prompts while ensuring content remains original and brand-specific.
- Research Meta Ads Library and develop creative concepts for performance marketing campaigns.
- Plan and supervise content shoots, including briefing clients, videographers, and editors.
- Review video edits and provide creative feedback on pacing, visuals, transitions, and storytelling.
- Create or guide the creation of Canva carousels, posts, reel covers, and stories.
- Coordinate with clients, editors, designers,



and internal teams to ensure timely content delivery.
- Analyse content performance and use insights to improve future content.

Requirements

- 1–3 years of experience in Content Creation, Social Media, Content Strategy, or Digital Marketing.
- Robust understanding of Instagram reels, trends, storytelling, and content formats.
- Excellent content research, ideation, scriptwriting, and communication skills.
- Strong working knowledge of AI tools and prompt writing.
- Proficiency in Canva and basic knowledge of video editing.
- Understanding of short-form video pacing, framing, captions, and visual storytelling.
- Basic knowledge of Meta Ads and Meta Ads Library.
- Ability to manage multiple clients, deadlines, and content calendars.
- Comfortable supervising shoots and appearing in reels when required.
- Good command of English; Hindi/Hinglish is an advantage.

Preferred Experience

- Experience in a social media/digital marketing agency, content studio, or production house.
- Portfolio of reels, scripts, carousels, campaigns, or social media pages.
- Experience with performance marketing creatives and ad scripting.
- Experience using AI tools for content creation and workflow improvement.

Portfolio is mandatory.

📌 Content Creator & Strategist (Mumbai)
🏢 Beep App
📍 Mumbai