Location: New Delhi

Type: Full time

Experience: 2–5 years

We are looking for someone with strong creative instincts, excellent visual taste, a deep understanding of social platforms and the ability to turn an idea into compelling content.

As our Content & Creative Producer, you will own the day-to-day content pipeline across So Fetch.

You will be responsible for:

Ideation → Concept → Script → Production → Shooting → Editing → Publishing → Analysis → Iteration

You'll work closely with the founder and wider team to translate the brand's identity, products and business objectives into content that people genuinely want to watch, share and engage with.

What you'll do -

1 - Content Strategy and Ideation

- Develop original content ideas across Instagram Reels, Stories, static content and other relevant social formats.
- Turn brand, product and business objectives into interesting, culturally relevant content.
- Identify opportunities around trends, conversations, cultural moments and emerging formats.
- Develop recurring content formats and series that can build a recognisable brand voice.
- Maintain and own the content calendar.

2 - Creative Development

- Take ideas from a rough thought to a fully developed content concept.
- Write hooks, scripts, talking points and captions as required.
- Develop shot lists, references and visual directions for shoots.
- Think about storytelling, pacing, framing and narrative - not just aesthetics.
- Collaborate with the founder on founder-led content and help translate her ideas into strong social-first formats.

3 - Production and Shooting

- Shoot video content for social media.
- Plan and execute both structured shoots and spontaneous, social-first content.
- Understand lighting, composition, framing, camera movement, sound and visual storytelling.




- Coordinate props, locations, styling, talent and other production requirements when necessary.

4 - Editing and Post Production

- Edit short-form video from start to finish.
- Have a strong understanding of pacing, hooks, transitions, music, sound design, captions and on-screen text.
- Create edits that feel native to Instagram and other short-form platforms.
- Have a strong eye for visual consistency, colour, typography and overall brand presentation.

5 - Content Performance and Iteration

- Track metrics such as watch time, retention, shares, saves, engagement and conversion where relevant.
- Identify patterns in what is and isn't working.
- Use performance data and audience behaviour to inform future creative decisions.
- Continuously test new formats, hooks, storytelling approaches and creative executions.

You are probably a great fit if you:

- Have 2–5 years of experience creating social-first content, preferably for a fashion, beauty, lifestyle, D2C or consumer brand.
- Can think creatively and execute independently.
- Have strong visual taste and a clear understanding of what makes content feel relevant.
- Are good at shooting and editing content, not just coordinating people who do.
- Understand Instagram deeply - formats, trends, audience behaviour and what makes people stop scrolling.
- Have strong storytelling instincts and can turn even a simple product or idea into an interesting piece of content.
- Are curious about culture, fashion, internet behaviour and emerging creative formats.
- Can take feedback without losing your own creative point of view.

If that sounds like the kind of role you've been looking for, we'd love to see your work.

To apply: Please send your CV along with a portfolio/ Instagram/examples of content you've personally conceptualised, shot and edited to [email protected]

📌 Content & Creative Producer (Delhi)
🏢 So Fetch Shop
📍 Delhi