Job Description – Digital Marketing Manager

Experience: 2–7 Years

Department: Digital Marketing

Role Overview

Responsible for planning, executing and managing end-to-end digital marketing activities across Social Media, Content, Influencer Marketing, Performance Marketing, CRM and E-commerce.

Key Responsibilities

Digital Strategy & Planning
Prepare monthly digital strategy and content calendars.
Plan store-wise and brand-wise reels, AI content, concept/engagement reels, carousels and stories.
Plan performance marketing and influencer budgets.
Plan contests, events and digital activations.

Content Management

Manage the complete content cycle: Concept → Script → Shoot → Edit → Approval → Posting*.
Ensure consistent, timely and engaging content across platforms.

Influencer Marketing
Identify, shortlist and negotiate with influencers.
Manage briefs, scripts, approvals, revisions and publishing.
Track influencer campaign performance and ROI.

Performance & Analytics
Review monthly content, paid media, influencer and store-wise performance.
Analyse results and provide actionable recommendations for improvement.

CRM & Store Coordination




Coordinate with CRM for campaigns, reels and coupon requirements.
Work with Area Managers, Store In-charges, Purchase, Planning, Vendors and Customer Service teams for campaign execution and store-level activities.

E-commerce
Manage monthly e-commerce content and digital strategy.
Conduct website audits and coordinate banner updates.
Plan weekly e-commerce content.
Review e-commerce performance and coordinate with Operations and Live teams.
Manage influencer campaigns for e-commerce.

Required Skills
Digital & Social Media Marketing
Content Strategy & Storytelling
Influencer Marketing
Performance Marketing
E-commerce Marketing
Analytics & Reporting
Project & Stakeholder Management
Robust communication and execution skills

Key KPIs
Social media reach, engagement and growth
Content performance
Influencer ROI
Performance marketing efficiency / ROAS
Store-wise campaign performance
E-commerce traffic and conversions
Timely campaign and content execution

Work Location: In person

📌 Digital Marketing Manager Hyderabad
🏢 sai silks kalamandir
📍 Hyderabad