Job Description – Performance Marketer

Position: Performance Marketer
Location: In office / Remote (as applicable)
Company: India Brand Bazzar

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, and optimize paid advertising campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in generating leads, driving sales, and maximizing return on ad spend (ROAS).

Key Responsibilities
Plan, create, and manage advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
Optimize campaigns to improve ROAS, CTR, CPC, and conversion rates.
Conduct audience research, targeting, retargeting, and lookalike audience creation.
Monitor daily campaign performance and make data-driven optimizations.
Set up and manage Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
Perform A/B testing for creatives, ad copies, landing pages, and audience segments.
Generate weekly and monthly performance reports with actionable insights.
Coordinate with the creative team to develop high-performing ad creatives.
Manage campaign budgets efficiently and scale winning campaigns.
Stay updated with the latest trends, algorithm changes,



and best practices in digital advertising.

Required Skills
Proven experience running Meta Ads and Google Ads campaigns.
Robust understanding of Facebook Ads Manager and Google Ads Manager.
Knowledge of Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
Experience with lead generation, e-commerce, and conversion-focused campaigns.
Strong analytical skills and ability to interpret campaign data.
Excellent communication and problem-solving skills.
Ability to work independently and meet performance targets.

Preferred Qualifications
1–3+ years of experience in performance marketing.
Google Ads and Meta Blueprint certifications are a plus.
Experience in retail, fashion, apparel, or e-commerce is preferred.

Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Conversion Rate
Revenue generated through paid campaigns
Lead quality and campaign scalability

Salary: Competitive, based on experience.

Pay: From ₹10,000.00 per month

Benefits:
Versatile schedule

Work Location: In person

📌 Performance Marketer Jaipur
🏢 India Brand Bazzar
📍 Jaipur