Manage social media platforms and digital presence.
Plan and execute content calendars, campaigns and promotional activities.
Create and publish engaging posts, reels, stories and other digital content.
Execute and optimize Meta Ads campaigns for lead generation and sales.
Manage audience targeting, retargeting and Lookalike Audiences.
Monitor CPL, CTR, CPC, conversions and ROAS and improve campaign performance.
Coordinate with content, graphic design and video teams for creative requirements.
Track leads and coordinate with the sales team for lead quality and conversion.
Monitor social media reach, engagement, followers and content performance.
Conduct competitor research and identify recent trends and growth prospects.
Manage Meta Pixel, Events Manager and conversion tracking.
Prepare regular social media and digital marketing performance reports.
Maintain consistent brand communication and positioning across all platforms.
Drive brand awareness, engagement, lead generation and revenue growth.