JOB DESCRIPTION

Key Responsibilities:
Strategic Marketing & Planning
Develop and execute marketing plans aligned with company goals for all key manufacturing (Jigani, Hassan, Baroda, Dahej & KRC R & D).
Drive brand positioning and market development for current and existing product categories, including Bioferments and KRC R&D; outputs.
Conduct market research and competitive analysis to identify prospects and threats.
Collaborate with cross-functional teams (Sales, R&D;, Product Development, Regulatory, etc.) to align marketing with business strategies.
Product & Portfolio Management
Coordinate product launches, promotional campaigns, and go-to-market strategies.
Work closely with R&D; to commercialize current innovations and technologies.
Define USP and technical messaging for key product categories (e.g., cosmetic ingredients, biotechnological actives, contract-manufactured formulations).
Develop product literature, brochures, datasheets, and presentations.
Digital & Offline Marketing
Plan and manage digital marketing efforts, including SEO, email campaigns, website content, webinars, and social media.
Organize and represent the company at industry events, exhibitions, and conferences.




Maintain branding consistency across all communication channels.
Business Development Support
Provide sales teams with marketing tools, training, and market intelligence.
Create territory-wise or region-specific marketing plans in collaboration with the domestic and international sales teams.
Support lead generation through campaigns, events, and content.
Reporting & Budgeting
Monitor marketing budgets and ROI on campaigns and activities.
Prepare monthly/quarterly marketing performance reports and dashboards for senior management.
Maintain a marketing calendar and ensure timely execution of initiatives.

Key Locations Covered:
Jigani & Hassan: Manufacturing units coordination for ingredient development, batch trials, and tech transfer.
Baroda & Dahej: Specialty chemicals and contract manufacturing align marketing with technical and production teams.
KRC R&D; (Knowledge Resource Centre): Support promotion of innovation-led products, coordinate pilot launches, and develop technical marketing content.

Preferred candidate profile

📌 Marketing Manager Bengaluru
🏢 Kumar Organic Products
📍 Bengaluru