Company Description Shriram Life Insurance focuses on delivering affordable, high-quality insurance solutions tailored to the needs of the average Indian customer. The company combines a strong customer-centric approach with technology-led innovation through digital platforms such as ShriMithra, Astra, ShriA, and the Smart Suraksha Card to provide seamless service. With a significant portion of its business coming from rural India, Shriram Life Insurance is committed to serving both rural and urban communities and extending financial security across the country.

The organization is built on decades of trust, integrity, operational efficiency, and strong core values that guide its growth and relationships with customers and partners.

Role Description The Business Development Manager will be responsible for identifying new business opportunities, acquiring and managing distribution partners, and expanding the customer base for life insurance products in West Bengal, India. The role involves meeting prospective clients, presenting solutions tailored to their financial protection needs, negotiating and closing sales, and ensuring consistent follow-up for relationship building and retention.

The Business Development

Manager will collaborate with internal teams to implement sales strategies, track performance against targets,



and provide market feedback to support product and process improvements. The position requires regular field visits, participation in local marketing and outreach activities, and adherence to company policies and regulatory guidelines. This is a full time, on-site role based in West Bengal, India.

Qualifications

- Strong sales, business development, and client relationship management skills.
- Ability to conduct market research, analyze local market trends, and identify growth opportunities.
- Proficiency in communication, presentation, and negotiation, with strong interpersonal skills.
- Experience in financial services or insurance (life insurance preferred), including knowledge of basic insurance and compliance concepts.
- Capability to work in a field-based, target-driven environment and manage time and priorities effectively.
- Bachelor’s degree in Business, Marketing, Finance, or a related field; relevant professional certifications in insurance or sales are an advantage.
- Comfort with using digital tools and CRM systems for lead management and reporting.
- Fluency in English and local languages spoken in West Bengal, with cultural awareness of rural and urban markets.

📌 Business Development Manager (West Bengal)
🏢 Shriram Life Insurance
📍 West Bengal