Nupanch is an analytics consulting company. We cater to a specific niche - small/medium e-commerce companies on a fast growth trajectory, primarily based in the US. Our customers truly care for what they sell. As an extension of their teams, we support them by helping them make good decisions. We implement robust, scalable data architectures that enable self-serve analytics.

We are looking for our first business development-focused team member to help accelerate growth of the business.

About the Role

We are looking for our first Business Development Manager to help grow our business in the US market.

The primary goal of this role is to develop compelling business propositions, identify companies that are a strong fit for our services, and create qualified sales opportunities by securing meetings with relevant decision-makers.

This is a hands-on business development role for someone who enjoys understanding businesses, researching prospects, crafting thoughtful outreach, and starting conversations with potential clients.

Key Responsibilities

Develop the Business Proposition

- Understand our services, capabilities, past client work, and target customers.
- Identify the business problems we can solve for different types of prospective clients.
- Develop and continuously refine our positioning, value propositions, and outreach messaging.
- Translate technical capabilities into clear business outcomes that resonate with decision-makers.
- Test different propositions and use market feedback to improve our approach.

Identify & Qualify Prospects

- Define ideal customer profiles and identify attractive market segments.
- Research companies that fit our target customer profile.
- Identify relevant decision-makers and stakeholders within those organizations.
- Build and maintain a structured pipeline of qualified prospects.
- Prioritize prospects based on fit, potential value, and likelihood of conversion.

Prospecting & Outreach





- Develop personalized outbound campaigns across email, LinkedIn, and other relevant channels.
- Write thoughtful, relevant outreach rather than relying solely on high-volume generic messaging.
- Follow up systematically with prospects and nurture conversations over time.
- Experiment with messaging, channels, and targeting to improve response and meeting-booking rates.

Generate Qualified Meetings

- Engage prospects and understand their initial needs and priorities.
- Qualify opportunities before moving them further into the sales process.
- Schedule meetings with prospects who have a genuine potential fit with our services.
- Provide clear context and research before handing qualified opportunities over for deeper sales conversations.
- Maintain accurate records of prospects, conversations, follow-ups, and opportunities in the CRM.

What We're Looking For

- 3–5+ years of experience in business development, B2B sales, lead generation, or a similar role.
- Experience selling to e-commerce, retail, or digital-first businesses.
- Experience prospecting and communicating with US-based businesses and decision-makers.
- Strong business writing and communication skills.
- Excellent research skills and ability to understand a prospective client's business.
- Ability to develop a compelling business proposition rather than simply execute a predefined sales script.
- Comfortable with cold outreach and persistent, professional follow-up.
- Robust understanding of LinkedIn, email prospecting, CRM systems, and modern sales tools.
- Analytical and experimental mindset - you should be comfortable measuring what works and changing your approach accordingly.
- Ability to work independently and take ownership of the business development pipeline.

Nice to Have

- Experience selling consulting, analytics, technology, SaaS, or other B2B professional services.
- Familiarity with data analytics, business intelligence, e-commerce technology, or digital marketing.
- Experience working in a small company, consultancy, or startup environment.

📌 Business Development Manager (India)
🏢 Nupanch
📍 India