Purpose of the Role: To proactively help TVS Motor Company to better integrate with the changing market workplace so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit.
Key deliverables: i) provide better understanding of consumer needs/segments requirements
ii) help develop establish stronger brands
iii) monitor brand performance
Role Description
Understanding consumer needs/ segments, profile, buying behaviour, trends and requirements
Determining market potential
Brand position potential assesments
Assessing current product concepts
Assessing current communication concepts
Price assessments
Distribution Trade performance assessment
Monitoring brand performance(profile, portfolio, brand equity, brand usage and service)
Education Qualification
Masters in Business Administration / Graduation preferably in Economics / Psychology / Statistics / Sociology / Commerce or Science/Enginerring
Required Experience
5 to 8 years
Role Details
Department: BPL (H)
Section: BPLG - Marketing Research Group
Location: Bangalore
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Associate Lead Market Research Bengaluru
🏢 TVS Motor
📍 Bengaluru
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