Business Development Associate
Location: Bengaluru – JP Nagar (On-site)
Employment Type: Full-time
Experience: 0 - 3 year
About the Company
SaralX Technology is transforming how people work, learn, transact and access essential services. But inaccessible digital products can exclude millions of people with disabilities from participating independently. Founded in July 2023, SaralX is a digital accessibility company helping enterprises and government organizations make websites, mobile applications, documents and other digital experiences accessible and inclusive.
We have worked with 60+ enterprise customers across 200+ accessibility projects, including Reliance, Punjab National Bank, Federal Bank, Zepto, Rapido, redBus, Practo and CRISIL, along with government organizations. Our work spans accessibility auditing, remediation, training, consulting and AI-enabled accessibility solutions.
About the Role
We are looking for a Business Development Associate who is curious, proactive and excited to learn how a technology business builds relationships with enterprise customers and grows from the ground up. The role will be part of the Office of the Founder, giving you the opportunity to work directly with SaralX's Founder and gain first-hand exposure to business development, market research, enterprise relationships, partnerships and strategic initiatives. You will work closely with the Founder across the business development journey — from researching potential customers and identifying opportunities to communicating with prospects, preparing proposals, participating in client conversations and tracking opportunities.
You will also collaborate with SaralX's accessibility, technology, marketing and delivery teams whenever an opportunity requires their expertise. The role may involve occasional travel for client meetings, industry events, conferences and other business development activities. This is an opportunity to learn directly from a founder while working on real business opportunities, understanding not just how business development is executed, but how decisions are made around customers, markets, partnerships and growth.
Responsibilities
Market & Customer Research
- Research companies, industries and potential customers to identify relevant business opportunities.
- Understand an organization's digital presence, products and services and identify potential accessibility requirements.
- Research decision-makers and relevant stakeholders within target organizations.
- Track industry trends, competitors and developments in digital accessibility.
- Build and maintain databases of prospective customers and business opportunities.
- Support the Founder in identifying new industries and market segments for SaralX.
Lead Generation & Outreach
- Support outbound business development through email, LinkedIn, calls and other relevant channels.
- Assist in creating and personalizing outreach messages for different customer segments.
- Identify and qualify potential leads based on defined criteria.
- Follow up with prospects and help schedule discovery calls and meetings.
- Maintain accurate records of outreach and follow-up activities.
- Learn how to communicate SaralX's value proposition clearly to different audiences.
Client & Stakeholder Communication
- Support preparation for client meetings and business discussions.
- Participate in calls and meetings with prospective customers alongside the Founder or relevant team members.
- Prepare background research and discussion points before important meetings.
- Communicate professionally with prospects, partners and other stakeholders.
- Understand customer requirements and ensure relevant information is captured and shared internally.
Proposals & Business Development Materials
- Support the preparation of proposals, pitch decks, company profiles and other client-facing documents.
- Research into customer-specific information to help tailor proposals.
- Coordinate with internal teams to collect information required for proposals and presentations.
- Help maintain and improve sales collateral, case studies and business development materials.
- Assist with RFP/RFQ and tender-related activities where required.
CRM & Business Development Operations
- Maintain accurate information about leads, prospects and opportunities in CRM systems and business trackers.
- Track follow-ups, meetings, proposals and opportunity movement.
- Prepare basic reports and dashboards related to business development activities.
- Ensure that follow-ups and action items are completed on time.
- Identify opportunities to improve the efficiency of business development processes.
- Support the Founder in maintaining visibility on the overall business development pipeline.
Partnerships & Events
- Support outreach to potential partners, industry organizations and ecosystem stakeholders.
- Research relevant conferences, networking forums and industry events.
- Support SaralX's participation in business and technology events.
- Help coordinate meetings, outreach campaigns and partnership initiatives.
- Attend and represent SaralX at relevant client meetings, conferences, networking forums and business events, including occasional travel as required.
Qualifications
We are looking for students and recent graduates who demonstrate curiosity, communication skills and a solid willingness to learn.
Required Skills
- Comfortable working in a digital-first environment able to effectively leverage online tools, platforms, and resources to drive outcomes and solve problems independently.
- Demonstrates a high ownership mindset proactively figures out how to get things done, navigates challenges, and delivers without requiring constant handholding.
- Strong verbal and written communication skills.
- Good research and information-gathering abilities.
- Comfortable speaking with new people and initiating conversations.
- Good presentation and storytelling skills.
- Ability to write clear and professional emails.
- Comfortable using Microsoft Office or Google Workspace, particularly Excel/Sheets and PowerPoint/Slides.
- Basic understanding of business and technology.
- Ability to organize information and follow through on tasks.
- Robust attention to detail.
- Proactive approach to solving problems.
- Ability to work independently while collaborating effectively with a team.
- Willingness to travel occasionally for client meetings, business events, conferences and other business development activities.
Preferred Skills
You do not need prior experience in sales or business development. What matters more to us is your ability to learn quickly, communicate confidently
What Kind of Person Will Thrive Here?
You may be a good fit for SaralX if you:
- Enjoy talking to people and building relationships.
- Are curious about how companies work and make business decisions.
- Like researching a company before approaching it.
- Are comfortable taking the first step rather than waiting for instructions.
- Don't get discouraged by a “no” and are willing to learn from it.
- Can balance multiple tasks and follow-ups.
- Enjoy learning new concepts and industries.
- Want exposure to a real-world B2B environment rather than only theoretical learning.
- Care about the impact technology can create.
How to Apply
If you are excited about learning how businesses grow, building relationships with organizations and contributing to a more inclusive digital world, we would love to hear from you.
Apply through: https://forms.gle/Rr9HyrfWaiupTWj49
For questions or technical issues:
[email protected]
📌 Business Development Associate (Bengaluru)
🏢 SaralX
📍 Bengaluru