Company Description

WeLaunch engineers businesses for the AI era by building and operating a portfolio of vertical AI systems, each validated in real-world companies before becoming standalone assets. Rather than acting as an agency or traditional software vendor, WeLaunch embeds AI-driven systems that actively run critical workflows, from customer acquisition through payment and repeat business. The company supports both existing businesses through “Install” implementations and AI-native startups through “Launch,” ensuring the AI engine is core to operations.

Their systems have already transformed organizations in fire protection, pest control, and legal services within short implementation cycles. With the foundational AI “brain” in place, WeLaunch is now focused on expanding and strengthening its portfolio of AI-powered businesses.

Role Description The Brand & Product Marketing Manager is a full time remote role responsible for shaping and communicating the value of WeLaunch’s AI systems and portfolio companies. This role develops and executes brand positioning and product marketing strategies, translating complex technology into clear, differentiated messaging across channels. Day-to-day responsibilities include planning and delivering go-to-market campaigns, conducting market and competitive analysis, partnering with product teams on feature launches,



and enabling sales with effective collateral and positioning.

The manager will create content such as case studies, product overviews, and playbooks, while continuously tracking performance metrics to refine campaigns and messaging. Collaboration with cross-functional stakeholders across product, sales, and leadership is essential to ensure cohesive brand representation and market impact.

Qualifications

- Strong market insight with skills in Market Research and competitive analysis.
- Experience developing and executing Go-to-Market Strategy across product launches and campaigns.
- Ability to collaborate closely with Sales teams to create effective positioning, collateral, and sales enablement materials.
- Background in Product Management and Product Marketing, including working with product roadmaps and feature narratives.
- Demonstrated experience in brand strategy, storytelling, and translating technical concepts into transparent, customer-focused messaging.
- Proficiency with digital marketing channels, analytics tools, and performance measurement for campaigns.
- Excellent written and verbal communication skills, with strong project management and stakeholder collaboration abilities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in AI, SaaS, or technology-driven businesses is a plus.

📌 Brand & Product Marketing Manager (India)
🏢 Welaunch
📍 India