Job SummaryWe are looking for a dynamic and result-oriented Brand & Marketing Manager to lead the overall brand positioning, marketing strategy, and campaign execution for our real estate projects.

The ideal candidate should have robust experience in real estate branding, digital marketing, campaign planning, agency management. The candidate will be responsible for building a strong brand presence and ensuring effective marketing support throughout the customer journey—from awareness and lead generation to site visits and conversions.

Key Responsibilities

1.

Brand

Strategy &

• Positioning

- Develop and implement effective brand and marketing strategies for the Company and its real estate projects.
- Establish and maintain a consistent brand voice, identity, messaging, and communication across all marketing channels.
- Strengthen the overall market positioning and visibility of the brand and individual projects.
- Ensure consistency across digital, print, outdoor, and on-ground branding initiatives.

2.

Marketing Campaign

Planning &

• Execution

- Plan and execute integrated marketing campaigns for project launches, ongoing projects, and promotional activities.
- Develop campaign strategies across digital, social media, print, outdoor, and other relevant channels.
- Create effective campaign messaging based on customer profiles and target audiences.
- Monitor campaign performance and continuously optimise strategies to improve results.

5.

Project

Launch &

• On-Ground Marketing

- Plan branding and marketing activities for new project launches.
- Support the development of site branding, signage, hoardings, outdoor campaigns, exhibitions, and other on-ground marketing initiatives.
- Conduct market and competitor research to identify effective branding and advertising opportunities.
- Coordinate marketing activities for property expos, events, channel partner meets, and other promotional initiatives.

6. Sales & • Marketing Coordination





- Work closely with the Sales team to ensure marketing campaigns support business and revenue objectives.
- Develop sales-support materials such as project brochures, presentations, pitch decks, and digital communication.
- Understand the customer journey and develop communication strategies to nurture leads from enquiry to conversion.
- Support WhatsApp, email, and other customer engagement campaigns.

7. Agency & • Vendor Management

- Manage relationships with advertising agencies, digital marketing agencies, creative partners, printers, and other marketing vendors.
- Provide clear briefs and ensure timely delivery of marketing requirements.
- Review agency performance, campaign output, quality, and turnaround time.
- Manage marketing budgets effectively and ensure optimum utilisation of resources.

8. Team Management & • Leadership

- Lead and guide the internal marketing and creative team.
- Assign responsibilities, monitor deliverables, and maintain quality standards.
- Coordinate with Sales, Business Development, CRM, Design, and Senior Management for smooth campaign execution.
- Build a performance-driven and collaborative marketing culture.

Key Skills & Competencies

- Strong understanding of Real Estate Branding and Marketing
- Brand Strategy and Brand Positioning
- Campaign Planning and Execution
- Digital Marketing and Performance Marketing
- Lead Generation and Conversion Optimisation
- Meta Ads and Google Ads
- Content Strategy and Content Marketing
- Social Media Marketing
- SEO and Website Content Optimisation
- Marketing Analytics and Performance Tracking
- Agency and Vendor Management
- Project Launch Marketing
- Outdoor and On-Ground Branding
- Marketing Collateral Development
- Team Management and Leadership
- Strong Communication and Stakeholder Management

Experience Required

- 5+ years of experience in Brand Management, Marketing, or Digital Marketing.
- Prior experience in the Real Estate industry is strongly preferred.
- Experience in handling multiple real estate projects and managing end-to-end marketing campaigns will be an added advantage.

📌 Brand & Marketing Manager (Ahmedabad)
🏢 JDS Advisory
📍 Ahmedabad