Brand Marketing Specialist (Gurugram)

Brand Marketing Specialist (Gurugram)

04 Sep
|
AiSensy
|
Gurugram

04 Sep

AiSensy

Gurugram

About AiSensy

AiSensy is a leading WhatsApp Business API platform and official Meta Business Solution Provider, helping businesses market, sell, engage, and support customers through WhatsApp.

Today, 210,000+ businesses across 68+ countries use AiSensy across industries ranging from D2C and education to financial services and technology.

Recognized as Meta's CTX Partner of the Year 2025, AiSensy is building the future of conversational marketing and commerce.

We're growing fast—and as we scale, the way the world sees AiSensy matters more than ever.

That's where you come in.

The Role

We're looking for a Brand Marketer who can help build and execute how AiSensy shows up across the market.

If the Content team owns what AiSensy says, you will help own how AiSensy shows up.

Campaigns. Events. Product launches. PR. Awards. Customer programs. Partnerships. Sales collateral. Merchandise. Brand experiences.

You'll work across teams to turn brand ideas into things people can actually see, experience, remember, and associate with AiSensy.

This is an execution-heavy role with real ownership.

You'll manage projects end to end—concept, planning, stakeholders, vendors, budgets, timelines, execution, and post-campaign analysis.

We want someone who can take a project and run with it without being chased.

What You'll Own

1. Brand Marketing & Campaigns

- Plan and execute brand marketing campaigns across digital and offline touchpoints.
- Take product launches, feature releases, seasonal moments, and business initiatives from idea to execution.
- Coordinate 360° campaigns across Content, Design, Performance Marketing, Product, Sales, and Partnerships.
- Develop campaign briefs, timelines, deliverables, and execution plans.
- Ensure every campaign feels consistent with the AiSensy brand.
- Track campaign performance and identify what should be repeated, improved, or stopped.

2. Brand Presence & Consistency

- Help maintain AiSensy's visual and verbal identity across customer-facing touchpoints.
- Ensure consistency across:
- Website
- Sales decks
- Marketing collateral
- Campaigns
- Events
- Partner assets
- Merchandise
- Customer communication
- Maintain brand assets, templates, and guidelines.
- Regularly audit brand touchpoints and proactively identify gaps.
- Work with Design and Content to maintain a strong and recognizable AiSensy identity.

3. Events & Brand Experiences

- Plan and execute AiSensy's presence at conferences, expos, industry events, and partner events.
- Own event requirements including:
- Booth design
- Branding
- Collateral
- Merchandise
- Vendor coordination
- Logistics
- Staffing
- Lead capture
- Execute AiSensy's own customer and industry events, including meetups, webinars, roundtables, and partner sessions.
- Coordinate with agencies and vendors to ensure high-quality on-ground execution.
- Travel and work on-ground when required.

4. Customer & Partner Brand Marketing

- Execute customer recognition and advocacy programs such as Brand Showcase.
- Identify strong AiSensy customers and turn their success into compelling brand stories.
- Coordinate customer interviews, testimonials, case studies,



and recognition assets.
- Support co-branded campaigns with Meta and ecosystem partners.
- Manage partner assets, approvals, timelines, and execution.
- Find opportunities to turn AiSensy's customers and ecosystem into brand-building opportunities.

5. PR, Awards & Reputation

- Manage the execution of PR initiatives including press releases, announcements, media opportunities, and founder features.
- Identify and coordinate relevant award opportunities and submissions.
- Build a strong pipeline of brand stories and PR opportunities.
- Manage AiSensy's presence across review platforms such as G2, Capterra, and Google.
- Support campaigns that increase quality customer reviews and brand credibility.
- Track brand signals including:
- Media mentions
- Share of voice
- Sentiment
- Search interest
- Review ratings

6. Brand Collateral & Merchandise

- Own the creation and execution of brand collateral for sales, events, campaigns, and partnerships.
- Manage AiSensy merchandise, gifting, swag, and branded materials.
- Coordinate with designers, printers, manufacturers, and external vendors.
- Manage quotations, production timelines, quality checks, inventory, and distribution.
- Ensure every physical brand asset meets AiSensy's quality bar.

7. Project, Vendor & Budget Management

- Own project timelines from kickoff to final delivery.
- Coordinate multiple internal and external stakeholders.
- Manage vendors, agencies, printers, event partners, and production teams.
- Negotiate on pricing, quality, and timelines.
- Track campaign and event budgets and ensure efficient spending.
- Proactively identify risks and solve execution problems before they become bigger issues.

8. Brand Insights & Innovation

- Keep up with emerging brand, marketing, event, creator, and communication trends.
- Research competitors and understand how other SaaS and technology brands are positioning themselves.
- Bring fresh ideas to AiSensy's brand campaigns and experiences.
- Use AI tools to improve research, ideation, planning, execution, and reporting.
- Experiment with current ways to make AiSensy more memorable in the market.

What We're Looking For

Must Have

- 2–4 years of experience in Brand Marketing, Marketing, Campaign Management, or a similar role.
- Hands-on experience executing brand campaigns, launches, events, or marketing initiatives.
- Strong project management and execution skills.
- Ability to manage multiple projects, timelines, and stakeholders.
- Experience working with external vendors, agencies, printers, or event partners.
- Strong understanding of branding, campaigns, and customer-facing experiences.
- Good writing and communication skills.
- Ability to write or review campaign, event, PR, and collateral copy.




- Comfortable managing budgets and negotiating with vendors.
- Strong attention to detail and high quality standards.
- Strong ownership mindset.
- Comfortable working in a fast-moving startup environment.
- Willingness to travel for events and brand activations.

Good to Have

- Experience in B2B SaaS, MarTech, CPaaS, CRM, AI, or technology.
- Experience executing conferences, expos, trade shows, or customer events.
- PR agency or corporate communications experience.
- Customer marketing or partner marketing experience.
- Experience with customer advocacy or recognition programs.
- Basic knowledge of Figma, Canva, or other creative tools.
- Experience with G2, Capterra, Google Reviews, or similar platforms.
- Experience working with technology partners such as Meta.
- Experience managing merchandise and offline brand production.
- Strong English + Hindi communication skills.
- Comfortable using AI tools in everyday marketing workflows.

What Will Make You Stand Out

- You've built or executed a brand campaign that people actually remember.
- You've taken a campaign or event from brief → execution → results.
- You know how to manage vendors and still maintain quality.
- You have strong visual and creative judgment.
- You can turn a business objective into a compelling brand idea.
- You understand that brand marketing isn't just about impressions—it's about building preference and trust.
- You can manage multiple moving pieces without losing attention to detail.
- You proactively solve problems instead of escalating everything.
- You can show examples of campaigns, events, launches, or brand initiatives you've worked on.
- You use AI and modern tools to work faster without lowering quality.

Why Join AiSensy?

- Build a Brand That's Already Scaling
- With 210,000+ businesses across 68+ countries, AiSensy already has a massive customer footprint.
- Your prospect is to help build a brand that matches that scale.
- Work on Real Brand Challenges
- You'll work on campaigns, launches, events, customer stories, partnerships, PR, and offline experiences—not just marketing calendars.
- Cross-Functional Exposure
- You'll work closely with Content, Design, Performance Marketing, Product, Sales, Partnerships, Customer Success, and Leadership.
- Real Ownership
- You'll own projects, vendors, budgets, timelines, and execution.
- There won't be endless layers between an idea and getting it done.
- Build the Category

WhatsApp is becoming a major channel for marketing, sales, commerce, and customer engagement.

AiSensy is building the brand around that opportunity.

You get to help shape how that category sees us.

The Bottom Line

We're looking for someone who can think like a brand marketer and execute like an operator.

Someone who can take an idea, build the plan, coordinate the people, manage the vendors, solve the problems, and make sure the final output is something AiSensy can be proud of.

If you care about how a brand looks, feels, sounds, and shows up in the real world—and you want the ownership to make that happen—

come build the AiSensy brand with us.

📌 Brand Marketing Specialist (Gurugram)
🏢 AiSensy
📍 Gurugram

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