Job Description
Content Lead - BabyBillion Parenting | Bengaluru
n Location: Bengaluru | On-site
n Employment Type: Full-time
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nBabyBillion is building a new parenting media brand.
nWe already reach millions of children through our kids' content. Now we want to build a robust relationship with the people making the decisions for them — parents .
nWe are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms.
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n What you will own
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Define the content and editorial thesis for BabyBillion Parentingn
Identify what Indian parents genuinely care about and build content around itn
Develop repeatable content formats and IPs across YouTube, Instagram and other platformsn
Build relationships with child psychologists, pediatricians, educators and other expertsn
Work with writers, producers and creators to turn ideas into high-retention contentn
Build a robust parent community and feedback loopn




Shape the brand, tone and identity of BabyBillion Parentingn

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n Who you are
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4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystemsn
You have built content, formats or IPs , not just managed a content calendarn
Robust editorial judgment and storytelling instinctsn
Excellent communication and on-camera presencen
Deep curiosity about parenting, child psychology, education and child developmentn
Comfortable working with experts and turning complex ideas into simple, entertaining contentn
You understand what makes content click, retain and get shared n
High ownership — you enjoy building from scratch with ambiguityn

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n Existing parenting audience is a plus, not a requirement.
nIf your career has primarily been about executing someone else's content strategy, this is probably not your role.
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nIf you want to build a par

📌 Content Lead Bengaluru (India)
🏢 BabyBillion
📍 India