About Us:

WTF is a new-age media company crafting compelling narratives that resonate with India's digitally empowered and culturally vibrant youth. By blending authenticity, humour, and fresh perspectives, we create content that sparks meaningful conversations and challenges the status quo.

About the Role:

WTF is looking for an Associate to join the Brand & Communications team, working across Nikhil Kamath's platforms and the WTF ecosystem - the podcast, social, community, and events. This is a hands-on execution role for someone who wants real ownership early. You'll be the person making sure things ship on time and nothing falls through the gaps - not a support role, a running-the-machine role.

What you'll own:

- Press releases for every WTF Podcast episode - written, shipped, and tracked for pickup
- Weekly social media monitoring and reporting (Talkwalker),



including flagging shifts in sentiment
- The day-to-day content calendar across platforms - research posts, news-tied stories, consistent hygiene posting
- The WTF social page itself, growing it from the ground up
- PR and comms for The Foundery and WTF Offline events
- Community building - identifying and activating fan communities

You'll be a good fit if you:

- Have 2-4 years in PR, communications, or social media (agency or in-house)
- Can run a process end-to-end without needing to be chased
- Write cleanly and rapid - press releases don't wait
- Want to grow into strategy, not just stay in execution

Based in Mumbai. Reports to the Senior Lead, Brand & Communications.

📌 Associate, Brand & Communications (Mumbai)
🏢 WTF
📍 Mumbai