JOB DESCRIPTION

Key Responsibilities
Branding

Develop and strengthen Anuprerna's brand identity across all platforms while ensuring consistent brand communication and storytelling.
Marketing Strategy

Plan and execute marketing strategies and campaigns to increase brand awareness, customer engagement, and sales.
Fashion & Product Development

Work closely with the product and artisan teams to understand collections, fabrics, trends, and customer preferences, while contributing ideas for recent product development and positioning.
Content Creation
Campaign Management

Plan and manage digital marketing campaigns across Instagram, LinkedIn, YouTube, Meta, and other relevant platforms.
Creative Design

Develop mood boards, campaign creatives, product mock-ups, presentations, and marketing materials using Canva, Photoshop/Illustrator, and AI-powered design tools.
Market Research

Monitor fashion and têxtile industry trends, competitor activities, and consumer behaviour to identify current business opportunities.
Collaboration

Coordinate with designers, photographers,



content creators, artisans, and external agencies to ensure effective execution of campaigns.
Performance Analysis

Track campaign performance, analyse marketing metrics, and recommend improvements to maximise engagement and conversions.

Eligiability Criteria
Bachelor's degree in Fashion Design, Textile Design, Fashion Communication, Marketing, or a related field.
1+ years of experience in Fashion, Textile, Brand Marketing, or Digital Marketing (preferred).
Strong understanding of apparel, têxtiles, handloom fabrics, accessories, and product development.
Proficiency in Canva, Photoshop/Illustrator, and AI design tools.
Excellent communication, presentation, and content writing skills in English.
Creative mindset with strong branding and storytelling abilities.
Passion for sustainable fashion and artisan-led businesses.

Pay: ₹25,000.00 - ₹30,000.00 per month

Advantages:
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📌 Fashion Designer Memari
🏢 ANUPRERNA ARTISAN ALLIANCE PRIVATE
📍 Memari