Job Summary:
Key Responsibilities:
-Social Media Management:
Strategize, develop, and execute content for all social media platforms (Facebook, Instagram, YouTube, etc.) to enhance brand visibility and engagement.
Handle day-to-day management of all social media pages, including scheduling posts, community management, and trend monitoring.
Maintain and manage a comprehensive social media calendar.
Coordinate effectively with external agencies (if applicable) for specialized social media or digital advertising efforts.

-Digital Advertising & Paid Media:
Plan, execute, and optimize paid digital campaigns across various channels, including Google Ads (GDN | Search), YouTube Ads, Performance Ads, and Programmatic Ads.
Manage and allocate the digital campaign budget.

-Website & E-commerce Management:
Oversee the functionality and user experience of the company website, ensuring it is optimized for performance and conversion.
Track and analyze online sales data to identify trends and areas for improvement.




Implement SEO best practices to improve organic search rankings and drive website traffic.
Reporting & Analytics:
Generate regular reports and conduct in-depth analysis of all digital marketing activities, providing actionable insights and recommendations.
Monitor and report on key performance indicators (KPIs) across all digital channels.
Lead Generation:
Develop and execute effective lead generation campaigns to expand customer database and drive conversions.
Market Research & Intelligence:
Conduct thorough market research and competitor analysis, specifically focusing on digital strategies, product offerings, pricing, and promotional activities of competitors.
Stay updated with industry trends, best practices, and emerging digital marketing technologies.
Innovation:
Continuously research and propose creative marketing concepts and ideas to enhance brand presence, customer engagement, and sales.
Experiment with current digital t

📌 Digital Marketing Specialist Kozhikode
🏢 COSMOS SPORTS WORLD
📍 Kozhikode