Responsibilities:
Strategic Leadership
Develop and execute integrated marketing strategies across ATL, BTL, Digital, Social, CRM and Retail Marketing.
Drive brand positioning, customer engagement, market expansion and customer acquisition.
Lead performance marketing, SEO, SEM, social media, influencer marketing and e-commerce growth.
Store Walk-ins & Retail Marketing
Drive measurable store walk-ins and footfall across all retail locations through targeted digital, local, OOH, events, activations and promotional campaigns.
Develop store-specific and hyperlocal marketing plans based on location, customer profile, catchment potential, seasonality and competition.
Work closely with Store and Sales teams to convert marketing initiatives into increased footfall, customer engagement and store sales.
Plan and execute campaigns around current store launches, product launches, seasonal promotions, events, sports activities and local occasions.
Track store-wise footfall,



conversion and revenue impact of marketing campaigns and continuously optimize activities based on performance.
Offline & Digital Marketing
Manage retail marketing, in-store branding, events and activations.
Optimize customer journeys across online and offline touchpoints.
Team & Agency Management
Build, lead and mentor the marketing team, ensuring high performance and innovation.
Manage external creative, media, PR and digital agencies for effective campaign execution.
Data-Driven Decision Making
Analyse market trends, customer insights and campaign performance to optimize ROI.
Leverage CRM and analytics tools to enhance customer acquisition, retention and loyalty.
Establish explicit marketing KPIs linked to footfall, customer acquisition, conversion and revenue growth.
Budget & ROI Management
Plan and allocate marketing budgets efficiently across channels and locations.
Ensure cost-effective campaigns with measurable business impact.
Evaluate marketing spen

📌 Marketing Manager Kozhikode (India)
🏢 COSMOS SPORTS WORLD
📍 India