Key Responsibilities
Assist in planning, creating, and optimizing Meta (Facebook & Instagram) ad campaigns
Support Google Ads campaign setup (Search, Display, etc.)
Work on campaign structure including Campaign → Ad Set → Ad
Perform audience targeting including Custom Audience and Lookalike Audience
Monitor campaign performance and suggest optimizations
Support retargeting campaigns using Meta Pixel / tracking tools
Manage daily and lifetime campaign budgets
Understand and monitor ad learning phase performance
Troubleshoot ad delivery issues
Track and analyze campaign metrics and conversions
Required Skills / Knowledge
Meta Ads Knowledge
Understanding of Campaign, Ad Set, and Ad structure
Knowledge of campaign objectives
Basic knowledge of audience targeting
Understanding of Custom Audience vs Lookalike Audience
Basic understanding of Pixel and Retargeting
Knowledge of Learning Phase concept
Google Ads Knowledge
Understanding of Search, Display, and other campaign types
Difference between Search Ads and Display Ads
Knowledge of Keywords and Match Types:
Broad Match
Phrase Match
Exact Match
Basic understanding of Quality Score
Knowledge of Conversion Tracking
Understanding of Organic vs Paid Search
Key Marketing Metrics (Basic Understanding Required)
CPC (Cost Per Click)
CTR (Click Through Rate)
CPM (Cost Per 1000 Impressions)
CPA / CPR (Cost Per Acquisition / Cost Per Result)
Conversion Rate
Qualifications:
Digital Marketing Certification (if available)
Basic knowledge of MS Excel, ChatGPT, and Canva
Soft Skills
Positive communication skills
Analytical thinking
Willingness to work in night shift
Quick learner and team player
Pay: ₹180,000.00 - ₹250,000.00 per year
Work Location: In person
📌 Digital Marketing Executive Indore (India)
🏢 Zingmind Technologies
📍 India
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