DESCRIPTION:
MX Player by Prime Video offers premium free entertainment for 250 million users in India.

MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like setting and is passionate about marketing.

Key job responsibilities
Own end-to-end execution of outbound marketing campaigns across push and WhatsApp. Manage campaign components including segmentation, creative briefing, copy, scheduling, QA and deployment.
Optimise channel engagement and health: Monitor and improve channel engagement and health metrics (open rates, CTR, opt-outs, deliverability). Analyse performance data to identify patterns and trends, and recommend optimisations to improve effectiveness.
Manages multiple shows and category priorities while working with cross functional teams
Runs A/B experimentation roadmap to optimize campaign performance




Responsible for developing playbooks for current projects across personalization and automation
Own reporting and analysis for content shows and categories to drive insights on performance
BASIC QUALIFICATIONS:
4+ years of skilled non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising

PREFERRED QUALIFICATIONS:
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process

📌 Outbound Marketing Manager Bengaluru
🏢 ASSPL - Karnataka - B56
📍 Bengaluru