Identify, track & report product KPIs:
Identify Product KPIs for defined feature / experience on the platform
Integrate tracking of the KPI & associated metrics into the development module
Track each KPI obsessively on a daily basis
Crisply and impactful report on KPIs highlighting progress and pro-actively identify issues / improvement areas
Hypothesis generation & validation:
Generate hypothesis associated to feature / experience
Identify experiments, research studies and/or A/B experiments to validate / reject hypothesis
Share insights from hypothesis validation exercises with cross-functional teams
Lead decision-making for validation / rejection of hypothesis
Drive actionable insights
Be on top of all user feedback coming through multiple channels on a regular basis
Participate in user research to develop an understanding of user behavior, pain points and improvement prospects.
Assess every step of all product funnels & identify opportunities to improve conversion across funnels to build great consumer journeys.
Lead data-driven strategy:
Collaborate with peers and country leads across global markets to gather user insights & product requirements.
Develop a strong data-driven product strategy by building a strong understanding of user behavior, country/market trends, competition and macro setting.
Communicate product strategy effectively to global product teams & other stakeholders through effective spreadsheets and crisp power point presentations
Be familiar with similar / competitive platforms globally. Identify trends in mobile / web experiences / products.
Periodically conduct detailed product benchmarking & feature evaluation exercises.
Requirements:
Excellent problem solving and analytical skills - ability to develop hypotheses, understand and interpret data within the context of the product / business - solve problems and distill data into actionable recommendations.
Solid communication skills with the
📌 Product Analyst/ Data Analyst Mumbai (India)
🏢 Impact Guru
📍 India
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