Performance Marketing Specialist – Meta Ads & Google Ads Position: Performance Marketing Specialist Experience: 2–5 Years Employment Type: Full time Department: Digital Marketing / Performance Marketing
About the Role

We are looking for a data-driven Performance Marketing Specialist with solid hands-on expertise in Meta Ads and Google Ads. The ideal candidate should be capable of independently planning, launching, optimizing, scaling, and reporting paid advertising campaigns with a solid focus on lead generation, customer acquisition, CPL, CPA and ROAS.

This is a hands-on role for someone who understands that performance marketing is not just about generating clicks or cheap leads—it is about generating quality leads and measurable business results.
Key Responsibilities

Plan, launch, manage and scale campaigns across Meta Ads – Facebook & Instagram and Google Ads. Manage different campaign objectives including:





Lead Generation Sales / Conversions Website Traffic Remarketing Brand Awareness WhatsApp Lead Generation Build complete campaign structures including campaigns, ad sets/ad groups, audiences, keywords, creatives and landing-page strategies. Conduct detailed audience research, keyword research and competitor analysis. Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns. Build and optimize Meta campaigns using:

Broad targeting Interest targeting Custom Audiences Lookalike Audiences Retargeting Continuously monitor and improve:

CPL CPA CPC CTR Conversion Rate ROAS Lead Quality Cost per Qualified Lead Identify underperforming campaigns and take corrective action quickly. Scale winning campaigns without unnecessarily increasing acquisition costs. Work closely with designers and content teams to develop high-converting ad creatives, hooks, copy and offers. Conduct systematic A/B testing of creatives, audiences, landing pages, headlines, offers an

📌 Performance Management Specialist Mumbai (India)
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