Creative Director — AI Microdrama Location: Kirti Nagar, New Delhi
Employment Type: Full-time
CTC - as per industry Standards
Reports To: Head of Content

About the Role We are building a next-generation microdrama studio powered by AI production workflows, creating short, addictive, vertical-format episodic stories for mobile-first audiences.
We are looking for a Creative Director with hands-on experience in microdrama, short drama, vertical drama, or short-form scripted content who understands what makes audiences watch, engage, and binge.
This is not a traditional film/TV Creative Director role. You will combine strong storytelling instincts with AI-driven production workflows to shape stories, characters, visuals, pacing, and overall creative direction while leading a fast-moving creative team.
Key Responsibilities Own the creative vision and direction for AI-generated microdrama content across multiple genres.
Develop strong hooks, emotional arcs, episode pacing, twists, and cliffhangers designed to maximize viewer retention.
Translate scripts into AI-production-ready direction , including shot lists, character bibles, visual references, and prompt frameworks.
Lead and mentor writers, AI prompt engineers, AI artists/generalists, editors, voice designers, and other creative team members .
Establish creative standards, workflows, templates, and style guides to maintain character consistency and visual quality at scale.
Explore and evaluate emerging AI tools for video generation, image generation, voice/TTS, lip-sync, motion, and character consistency .
Review creative output and provide clear, actionable feedback to ensure fast iteration and high-quality production.
Monitor content performance, including hook retention, completion rates, episode drop-offs, and engagement , and use insights to improve creative decisions.




Track microdrama trends, popular genres, audience preferences, competitor content, and emerging storytelling formats.
Manage creative timelines and work closely with production teams to deliver a high-volume content slate within deadlines .
Build a culture of experimentation and continuously improve the AI content production pipeline.
Requirements 3+ years of experience in microdrama, short drama, vertical drama, OTT short-form content, or a similar scripted-content industry.
Strong understanding of microdrama storytelling, short-form hooks, pacing, retention, and cliffhanger mechanics .
Proven experience leading and directing creative teams .
Strong understanding of character development, genre conventions, visual storytelling, and audience psychology.
Hands-on knowledge of AI content-generation tools or strong willingness to work extensively with them, such as Runway, Kling, Hailuo, Midjourney, ElevenLabs, or similar platforms .
Ability to translate creative ideas into clear instructions for both human teams and AI-driven workflows .
Strong creative judgment combined with a data-driven approach to content performance .
Ability to work in a fast-paced, experimental setting where tools, formats, and workflows evolve rapidly.
Excellent communication, leadership, collaboration, and feedback skills.
Strong understanding of what makes audiences click, watch, engage, and binge .
Preferred Qualifications Experience with China's duanju/microdrama ecosystem or international short-drama platforms.
Experience creating content for platforms such as ReelShort, DramaBox, GoodShort, ShortMax , or similar platforms.
Experience working with AI-first content production teams or studios.
Strong understanding of vertical video storytelling and mobile-first audience behavior .
Portfolio or track record demonstrating successful short-form/microdrama content.

📌 Creative Director (Delhi)
🏢 Somo Media
📍 Delhi