Job Summary

The Marketing family group at F5 is responsible for marketing and advertising, including creative services, market research andcustomer insights, product messaging, and branding and design. Supports marketing efforts for online media and platforms aswell as printed marketing materials.

F5s Field Marketing family is responsible for developing and executing marketing strategies to support brand awareness,demand generation, and customer engagement across various regions and geographies. Collaborates closely with sales,product marketing, communications and digital teams to align local messaging, campaigns and go-to-market plans with globalbusiness objectives. May span content development, event execution, campaign management and performance tracking.

Technical Acumen

Possesses a broad understanding of marketing strategies to drive creative solutions and brand awareness. Knowledge of planning,organizing and executing programs that generate new prospects, advance existing opportunities and align Marketing investment with targeted campaigns,programs, and initiatives that contribute to pipeline growth, deal acceleration and awareness.

Critical Reasoning (Judgment, Decision Making, and Pragmatism)

Exercises sound judgment based on an ability to incorporate experience, data, priorities, andstakeholder needs, and evaluate potential constraints to arrive at the most beneficial path forward. Consistently exhibits the ability to navigate situations withthought, purpose, and sensibility after adequately contemplating various available courses of action, balancing the trade-offs between immediate and long-termneeds.



Recognizes that while the effect of a single fix may not always be terribly significant, the accumulative effect over time makes each decision extremelyvaluable.

Initiative Adaptability

Sets expectations and ensures they are either met or exceeded, not because someone requested it but because it will improve orenhance a product and/or avoid problems. Plans for upcoming problems or opportunities and takes actions accordingly. Applies original thinking to improve processes, methods, systems, or services. Deals well with ambiguities, focusing on evaluating a situation, identifying what is and is not a priority, and movingtoward the most logical outcome.

Partnership

Recognizes collaboration fosters the most effective exchange of ideas and talent, facilitating open dialogues with a wide variety of contributors and stakeholders, building partnerships, leveraging skillsets, and sharing knowledge to achieve a common goal. Creates alignment through mutual accountability,transparent communications, and the application of change management principles.

Communication and Collaboration

Conveys information, vision, and strategy in an accurate and timely manner, adjusting to ensure understanding based on the audience. Actively listens; seeks to understand rather than respond. Proactively solicits and values diverse perspectives,



ideas, and opinions.

Responsibilities

- Plan and execute marketing campaigns that align with corporate strategy andregional/industry-specific objectives.
- Partner with product marketing, field sales, and regional leaders to shape goto-market messaging and content plans.
- Use marketing automation and CRM tools to segment audiences and deploy personalized communications.
- Track and report on KPIs for campaign performance and pipeline contribution across channels.
- Optimize budget allocation across campaigns to drive engagement and ROI.

Attributes
- Receives minimal instruction on recent assignments and begins to proactivelytake on more complex work.
- Uses evaluation, judgment, and interpretation toselect the right course of action. Work is done independently and is reviewedat critical points.
- May impact closely related teams including field marketing, demandgeneration, customer marketing and partner marketing.
- Ability to manage outside marketing automation agencies to ensure projectsare completed accurately, on-time and built around best-in-class repeatableprocesses.
- Ability to assemble and interpret data and deliver actionable business insights.
- Ability to execute local components of geographic and corporate marketingcampaigns including event activity digital campaigns, channel marketing,tradeshows, etc

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

📌 Field Marketing Partner III (Bengaluru)
🏢 f5
📍 Bengaluru