Talent Profile Position Title: Area Manager

Location: PAN India

Reporting To: Regional Manager

Department: Services - Auction

Objective:

To manage and drive auction operations within the assigned area by ensuring effective execution of yard and online auctions, strengthening buyer participation, improving vehicle listings, and supporting field teams to achieve higher conversion and bidding outcomes, while maintaining operational discipline and timely reporting. Accountability:

• Plan, organize, and execute offline auctions within the assigned region, ensuring maximum participation, fostering competitive bidding, and achieving successful auction outcomes.

• Support and guide Key Accounts Executives (KAE) in onboarding recent buyers and managing renewal of existing buyers to strengthen the active buyer base.

• Actively engage with regular and high-potential buyers to drive participation and increase bid volumes across auctions.

• Coordinate closely with area and local managers to improve the quantity and quality of vehicle listings and ensure readiness for auctions.

• Travel across the state as required to conduct yard auctions and support on-ground execution for improved conversion performance.

• Monitor area-level auction performance and maintain accurate MIS, sharing daily reports and updates with the Regional Manager (RM) for review and action. Competencies:

• Strong understanding of yard and online auction operations

• Good people coordination and buyer engagement skills

• Ability to drive participation, bidding activity, and conversions

• Working knowledge of MIS reporting and basic CRM systems

• Willingness to travel and manage field-level operations independently

Experience:

• Bachelor’s degree or higher is required.

• Minimum 2+ years of experience in auction operations,



field sales, area operations, or marketplace-driven businesses.

• Prior exposure to vehicle auctions, asset sales, or B2B platforms will be an added advantage.

Languages Preferred: English and Regional language

About Company: Mahindra First Choice (MFC) is India’s most trusted organised used-auto platform, backed by the legacy and credibility of the Mahindra Group. We simplify how India buys, sells and understands vehicles through a full suite of solutions—inspections, certifications, warranties, auctions, yard management and digital-led retail. As part of our ecosystem, car&bike; builds India’s largest hyper-local auto-tech network for content and commerce, offering credible dealerships, award-winning editorial and technology solutions for buyers and sellers. Together, we’re shaping a smarter, more transparent future for how India buys and sells vehicles. Why you should join us Joining Mahindra First Choice and car&bike; means stepping into a high-growth, high-impact environment shaped by one of India’s most respected business groups. • A Brand That Opens Doors: Work with the credibility of the Mahindra name and one of India’s strongest auto platforms. • Real Career Acceleration: Get Exposure to digital commerce, mobility tech, content, and operations—integrated roles that grow with you. • Culture That Builds Leaders: Collaborative, agile, inclusive and innovation-first, we are proud to create industry leaders and mentors. • Unlock Growth Across Boundaries: Cross-functional learning, internal mobility, and access to a group that spans mobility, tech, finance and more. • Work That Matters: Help organise the used-auto market and build solutions used by millions across India. If you’re driven, curious and excited to shape the future of mobility commerce—this is where you belong.

📌 Area Manager (Hyderabad)
🏢 Mahindra Group
📍 Hyderabad