About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai

Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

What you'll own

- Lead qualification (the core) - screen every inbound enquiry against MOQ, product feasibility

and customer segment (distributor / EPC / end-user / OEM / government);
make correct qualify

/ reject decisions with minimal supervision;
flag junk to the manager same day, never pass it

forward.

- Multi-channel inbound - own all inbound touchpoints during working hours: calls, WhatsApp

Business, LiveChat, email and B2B platforms (IndiaMART, TradeIndia) — with zero missed

enquiries and FRT ≤ 15 minutes.

- Clean handoff to Sales - transfer every qualified lead with full context: company info, product

interest, MOQ fit and conversation history.

- Outreach & re-engagement - run outreach on unconverted quotations, lapsed leads and

existing prospects;
pick the right reason, right message and right channel for each objection

(MOQ too high, price, timing) rather than sending generic follow-ups.

- CRM hygiene - maintain a live nurturing pipeline in Zoho CRM, every prospect tagged by stage,

100% data completeness across inbound and outreach, zero pending updates beyond end of

day.

- Pipeline reporting - weekly review with the Support Manager: contacts reached, response

rate, conversion funnel and pipeline value.

What we're looking for

- Graduate, with 1-2 years in inbound tele-calling, customer support, inside sales or B2B enquiry

handling.

- Empathy first - patience,



warmth and persistence handling repeated enquiries;
professional

phone and chat etiquette;
a genuine customer-first mindset.

- Multitasking under load - able to manage simultaneous calls, chats and CRM updates without

dropping a touchpoint;
quick, accurate, unflustered.

- Bilingual communication - confident, professional English and Hindi across calls, WhatsApp

and email;
qualifies inbound and initiates outreach with equal ease.

- Lead-qualification logic - knows when to qualify, when to reject, and when to route to

outreach instead;
handles MOQ, price and product-fit objections without escalating every

touchpoint.

- CRM discipline - comfortable keeping lead status, remarks and follow-ups current in real time;

familiarity withZoho CRM, Zoho SalesIQ and WhatsApp Business is a strong plus.

- Nice to have - exposure to PPE / industrial-safety products, B2B trade platforms, or any AI-

based lead-nurturing tool.

Values fit(non-negotiable)

- Integrity - pipeline data, follow-up logs and outreach reports reflect reality;
no inflated counts,

no follow-ups marked done that weren't.

- Accountability - owns FRT, follow-up completion, qualification accuracy and outreach

conversion as personal numbers, without being chased.

- Persistence - pursues long-cycle outreach across multiple touchpoints;
nurturing compounds

over time.

- Adaptability - adopts new tools and cadences;
not tied to fixed scripts or manual-only

workflows.

Location & basics

- Office-first, Kolkata HQ (South City Business Park, Anandapur). Full time.

- Office-hours channel coverage expected across all inbound platforms.

- Everything runs on Zoho One;
a paid AI assistant seat for every employee.

📌 Lead Qualification & Outreach (Kolkata)
🏢 Duratuf Products
📍 Kolkata