About the Role

Suraksha24 is building a technology-enabled 24×7 electronic alarm monitoring platform for businesses, banks, NBFCs, institutions, offices, factories, retail establishments and other commercial premises.

We are looking for energetic and target-oriented Field Sales Associates who can develop new customers, conduct field visits, explain our security solutions and convert prospects into customers.

Key Responsibilities

1. Lead Generation

- Identify potential business customers within the assigned territory.
- Generate leads through field visits, referrals, networking, local business directories and cold calling.
- Develop relationships with business owners, branch managers, facility managers and decision-makers.

2. Field Sales

- Visit prospective customers and understand their security requirements.
- Explain Suraksha24's 24×7 alarm monitoring service and benefits.
- Conduct product/service demonstrations.
- Prepare quotations and follow up until conversion.
- Achieve assigned monthly sales targets.

3. Customer Acquisition

- Explain subscription plans, installation process and service terms.
- Identify opportunities for multiple-site customers.
- Develop long-term relationships with customers.
- Generate referrals from existing customers.

4. Market Development

- Map businesses and institutions within the assigned territory.
- Identify areas with high potential for alarm monitoring.
- Monitor competitor offerings and pricing.
- Provide market feedback to management.

5. Coordination

- Coordinate with the technical/installation team for new installations.
- Ensure customer information and site requirements are correctly communicated.
- Follow up after installation to ensure customer satisfaction.

Target Customer Segments

The candidate will be expected to approach:

- Banks and bank branches
- NBFCs and financial institutions
- ATMs
- Retail shops and showrooms
- Factories and warehouses
- Offices and commercial buildings




- Schools and educational institutions
- Hospitals and clinics
- Hotels and other establishments
- Jewellery and high-value retail businesses
- Residential/commercial societies
- Other businesses requiring 24×7 security monitoring

Candidate Requirements

Essential

- Graduate / 12th pass with solid sales aptitude.
- Good communication and interpersonal skills.
- Comfortable with extensive field travel.
- Basic knowledge of smartphones, WhatsApp and email.
- Ability to communicate in Punjabi/Hindi and basic English.
- Positive attitude and willingness to meet targets.
- Two-wheeler and valid driving licence preferred.

Freshers are welcome if they demonstrate confidence, communication skills and willingness to learn.

Preferred Skills

- Field sales experience
- B2B sales experience
- Security/CCTV/alarm-system sales experience
- Experience dealing with banks, NBFCs or commercial establishments
- Local market knowledge
- Lead generation and cold calling
- Negotiation and closing skills
- Basic CRM knowledge

Performance KPIs

The candidate will be evaluated on:

- New leads generated
- Qualified prospects identified
- Number of field visits
- Customer meetings/demonstrations
- Quotations submitted
- New customers acquired
- Monthly recurring subscription revenue
- Conversion rate
- Follow-up discipline
- Customer retention/referrals

Compensation

Fixed Salary: Negotiable as per Industry standards

Travel: As per company policy

Performance Incentive: Additional incentive based on new customer acquisition/subscription revenue.

For experienced candidates with a proven B2B sales record, compensation can be structured separately.

Ideal Candidate

We are looking for someone who is:

- Confident and energetic
- Comfortable approaching new customers
- Persuasive but professional
- Target-oriented
- Good at follow-ups
- Willing to travel within the assigned territory
- Able to understand a technical product and explain it simply
- Interested in building a career in B2B sales

📌 Field Sales Associate (Ludhiana)
🏢 Suraksha24 Technologies
📍 Ludhiana