Role Overview:

Repro is seeking a hands-on Software D2C Tech Lead who will help to shape up the D2C brand of Repro named Bookscape. The candidate should have a good experience in building the D2C product. The candidate will own and scale our direct-to-consumer digital ecosystem. This role will be responsible for building, optimizing, and maintaining high-performing eCommerce platforms, ensuring seamless customer journeys, and driving innovation across digital touchpoints. The candidate will spend approximately 60% of time in active coding and system design and 40% in technical leadership and team management. This role requires deep engineering capabilities combined with the ability to mentor teams and drive scalable, production-grade architecture. You will work closely with business, product, marketing, and operations teams to deliver scalable, data-driven, and customer centric technology solutions.

Key Responsibilities

Platform Ownership & Development

- Lead the architecture, development, and optimization of D2C platforms custom stack

- Ensure high performance, scalability, and security of the eCommerce ecosystem

- Manage integrations with payment gateways, logistics, CRM, ERP, and marketing tools.

Customer Experience & Conversion

- Optimize website/app performance, UX, and conversion funnels

- Implement personalization, recommendation engines,



and A/B testing frameworks

- Ensure mobile-first and omnichannel experiences.

Tech Strategy & Innovation

- Define and execute the D2C technology roadmap aligned with business goals

- Evaluate and implement new tools, frameworks, and technologies

- Drive automation across operations (order management, inventory sync, etc.)

Data & Analytics

- Leverage analytics tools (GA4, Mixpanel, etc.) for insights and decision-making

- Build dashboards for business KPIs like CAC, LTV, conversion rates

- Enable data-driven experimentation and growth

Team Leadership

- Lead and mentor a team of developers, QA, and tech specialists

- Collaborate cross-functionally with product, marketing, and operations teams

- Manage external vendors, agencies, and tech partners

Required Skills & Qualifications

- Robust experience with D2C/eCommerce platforms (Shopify preferred)

- Proficiency in frontend (React, HTML, CSS, JS) and backend technologies

- Experience with APIs, microservices, and third-party integrations

- Knowledge of payment systems, checkout optimization, and security standards

- Familiarity with cloud platforms (AWS, GCP, or Azure)

- Strong understanding of SEO, performance optimization, and web vitals.

📌 c Tech Lead (Industrial Area)
🏢 Repro India
📍 Industrial Area