Job Description

Organization: Women Leadership Circle (WLC)

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Location: Mumbai

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Reporting To: COO / CEO

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ROLE -

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The Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2B and B2C segments, with a strong focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC’s mission of enabling and aiding. women in leadership.

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KEY RESPONSIBITIES -

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Business Development – B2B & B2C

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 Identify, develop, and manage opportunities across B2B (corporates, institutions, ecosystem partners) and B2C (individual women leaders interested in joining WLC membership).

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 Build and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings.

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 Conduct market research to identify new segments, and partnership opportunities relevant to WLC’s offerings.

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 Lead outreach to key decision-makers (HR, L&D;, D&I; heads, business leaders) to pitch WLC programs and partnerships.

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Digital Lead Generation & Growth

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 Work closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation.

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 Define and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives.

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 Optimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure.

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 Use CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication.

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Relationship Management & Conversion

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 Build and nurture strong relationships with corporate stakeholders, partners, and high-potential individual members.

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 Conduct sales meetings, presentations, and demos (online/offline) to showcase WLC offerings.

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 Negotiate proposals, pricing, and partnership terms within defined guidelines and close deals.

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 Represent WLC at external forums, events, and networking platforms to build visibility and generate interest.

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Collaboration & Reporting

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 Collaborate closely with Brand & Marketing, Member Relations and Operations teams to ensure seamless delivery post-conversion.

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 Provide regular reports and dashboards on pipeline status, conversions, forecast, and key account updates to leadership.

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 Share on-ground insights to help shape offerings, pricing, and go-to-market strategies.

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CANDIDATE PROFILE -

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Qualifications & Experience

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o Bachelor’s degree in Business, Marketing, Communications, or related field; MBA preferred.

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o 6-10 years of experience in Business Development / Sales / Growth, preferably in:

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Communities, leadership programs, education, HR/L&D;, or professional networks.

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o Digital-first or service-based organizations.

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o Proven experience in B2B sales (corporates, institutions) and B2C enrolments (individual customers).

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o Demonstrated track record of achieving revenue targets and growing pipelines.

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Skills & Competencies

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o Strong understanding of digital marketing-driven lead generation (social media, email, webinars, paid campaigns).

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o Excellent communication, presentation, and storytelling skills, with the ability to pitch to senior stakeholders.

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o Relationship-building and networking skills with a partnership mindset.

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o Comfortable working in a fast-paced, early-stage/start-up-like setting with high ownership.

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o Analytical mindset with the ability to work with numbers, funnels, and metrics.

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- o High degree of self-motivation, initiative, and result orientation.
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📌 Business Development Manager (Mumbai)
🏢 Women Leadership Circle
📍 Mumbai