Job Description

Role Purpose

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Own 365-day, tier-wise dealer engagement for Greenply — driving activity, billing, and emotional connect so dealers feel warm, valued, and proud to be part of the Greenply family. Single point of contact for all dealer engagement.

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Key Responsibilities

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- Categorise dealers into tiers and design differentiated engagement intensity for each tier
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- Run a 365-day engagement calendar — regular nudges to keep dealers active and improve billing (MBO)
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- Build warmth and pride in the Greenply relationship through consistent, personal touchpoints
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- Partner with brand team and agencies to create tier-appropriate communication (messages/emails) and dispatch via allotted portals
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- Roll out schemes regularly and track performance — receipt, action taken, and dealer throughput
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- Plan and execute engagement around major launches, milestones, festivals, and personal occasions (birthdays/anniversaries)
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- Collaborate closely with Sales, Marketing, and management teams to align engagement with business goals
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- Act as the single point of contact for all dealer engagement queries and escalations
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Candidate Requirements

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- 6–7 years of hands-on dealer engagement experience in the building materials industry
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- Solid understanding of dealer requirements, mindset, and trade dynamics
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- Excellent communication skills — able to brief and collaborate with brand/agency teams
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- Data-driven — comfortable tracking scheme performance and dealer throughput
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- Strong team player, willing to work cross-functionally with Sales and Marketing
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- High ownership mindset — comfortable being the single point of contact for dealer engagement
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📌 Assistant Manager - Loyalty cum Activation (Mumbai)
🏢 Greenply Industries
📍 Mumbai