Job Description

Job Overview

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To drive business growth for the company's UV Inks, UV Varnishes and Water-Based Coatings by developing current customers, expanding existing accounts, managing key customers and creating strong market presence.

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The position requires an experienced sales professional with a strong understanding of the printing industry , preferably having experience in selling Offset Printing Plates, Printing Blankets, Printing Inks, Printing Chemicals or other printing consumables .

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The candidate will be responsible for identifying business opportunities, developing customer relationships, managing product trials and validations, converting opportunities into regular business and achieving agreed sales and profitability targets.

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Key Responsibilities

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A. Sales & Business Development

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- Develop and execute the sales plan for the assigned territory/region.
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- Achieve agreed sales, gross margin and collection targets .
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- Identify new customers and develop new business opportunities.
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- Develop business with printers, packaging companies, commercial printers and other relevant segments.
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- Build and maintain a strong sales pipeline.
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- Identify opportunities for conversion from competing brands.
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- Expand the company's presence across different product categories and applications.
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- Develop long-term and mutually beneficial relationships with customers.
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B. Key Account Management

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- Develop strong relationships with key decision-makers including owners, purchase heads, production heads, technical teams and senior management .
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- Identify customer requirements and develop customized business solutions.
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- Regularly review business potential and growth opportunities with key accounts.
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- Ensure customer retention and increase share of business.
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- Drive cross-selling and up-selling of the company's complete product portfolio.
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C. Product Trials & Validation

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- Identify opportunities for UV Inks, UV Varnishes and Water-Based Coatings through customer visits and market interactions.
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- Coordinate and lead product trials at customer locations.
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- Work closely with the technical/R&D; team to ensure successful product validation.
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- Understand customer feedback and coordinate necessary product improvements.
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- Follow up systematically after trials and convert successful trials into regular orders.
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- Develop competitor-conversion opportunities through structured benchmarking and trials.
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D. Market Development

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- Map the assigned territory and identify potential customers and applications.
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- Develop new markets and applications for UV and Water-Based products.
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- Monitor competitor products, pricing, market activities and customer movements.
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- Provide regular market intelligence and competitor feedback to management.
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- Identify emerging market trends and communicate potential product requirements to the technical/product development team.
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E. Commercial Management

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- Prepare and submit commercial proposals in line with company guidelines.
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- Negotiate with customers and close business opportunities while protecting company margins.
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- Ensure proper follow-up of quotations and commercial discussions.
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- Monitor customer credit limits and outstanding payments in coordination with the finance team.
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- Support timely collection of receivables.
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F. Customer Service & Coordination

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- Act as the primary point of contact for assigned key customers.
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- Coordinate with Technical, Production, Supply Chain and Finance teams to ensure smooth customer servicing.
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- Ensure timely resolution of customer complaints and technical issues.
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- Maintain regular communication with customers regarding orders, deliveries and product performance.
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- Ensure high levels of customer satisfaction.
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G. Reporting & Planning

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- Prepare monthly and quarterly sales plans.
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- Maintain an updated customer-wise sales pipeline.
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- Submit regular reports covering:
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- Sales achievement
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- New customer development
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- Product trials
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- Trial-to-order conversion
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- Competitor activities
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- Market opportunities
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- Collections
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- Future business pipeline
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- Conduct periodic territory reviews with the Sales/Business Head.
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Skills Required

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- Graduate in any discipline; MBA in Sales & Marketing will be an advantage.
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- 7–10 years of relevant sales experience in the printing industry.
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- Experience in selling Offset Plates, Printing Blankets, Printing Inks, Printing Chemicals or other printing consumables is highly preferred.
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- Candidates with an existing network among printers, packaging companies and commercial printing houses will be preferred.
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- Good understanding of printing processes and customer applications.
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- Proven track record of achieving sales targets and developing new business.
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- Strong commercial and negotiation skills.
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- Good communication, presentation and relationship-management skills.
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- Strong analytical and market-development capabilities.
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- Willingness to travel extensively within the assigned territory/region.
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- Should be self-driven, commercially aggressive and capable of independently developing business.
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Technical/Functional Proficiency Required

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- Business Development
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- Desired Competencies
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- Key Account Management
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- Strategic Sales Planning
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- Customer Relationship Management
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- Commercial Negotiation
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- Product Conversion
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- Market Development
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- Technical Coordination
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- Competitor Analysis
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- Collection Management
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- Strong Communication & Presentation
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- Ownership & Accountability
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- Result Orientation
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Preferred Candidate:

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Printing Inks / Offset Plates / Printing Blankets / Printing Chemicals / Printing Consumables / Packaging Industry

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Target Customer Segments:

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Commercial Printers | Packaging Printers | Folding Cartons | Labels | Publishing | Industrial Printing | Other UV & Water-Based Coating Applications

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📌 Senior Sales Manager (Mumbai)
🏢 Westtek Enterprise Solutions Private
📍 Mumbai