Job Description

Company: Khaitan India Ltd.

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Location: Madurai, Tamil Nadu (Covering South TN territories)

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Industry: Fans, Small Domestic Appliances (SDA) & Consumer Durables

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Experience Required: 14 to 16 Years

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Employment Type: Full-time

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Role Overview

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Khaitan India Ltd. is inviting applications for the position of Business Manager to spearhead business operations, revenue growth, and distribution expansion across Southern Tamil Nadu, headquartered in Madurai .

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The ideal candidate will be a seasoned trade professional with deep-rooted experience in Fans, Small Domestic Appliances, or Consumer Durables. This leader will drive both primary and secondary sales, build long-term distributor partnerships across tier-2 and tier-3 markets, and lead frontline field sales teams to aggressively increase market share.

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Key Responsibilities

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- Revenue & Sales Target Delivery: Plan, budget, and execute regional sales strategies to deliver monthly, quarterly, and annual primary and secondary targets (volume and value).
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- Channel & Distribution Expansion: Identify, onboard, and manage top-tier distributors, dealers, and retail counters across Madurai and surrounding southern territories (Tirunelveli, Dindigul, Trichy, Virudhunagar, Tuticorin, etc.).
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- Commercial & Financial Governance: Oversee trade scheme execution, pricing hygiene, credit terms, and timely collection cycles while ensuring distributor profitability and healthy stock rotation.
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- Field Sales Team Management: Lead, mentor, and monitor Area Sales Managers (ASMs), Territory Managers,



and field sales executives to ensure high on-ground productivity and retail beat discipline.
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- Trade Engagement & Visual Merchandising: Execute high-impact dealer meets, festive schemes, retailer incentive programs, and in-store visibility drives to boost brand recall and counter-share.
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- Supply Chain & Depot Coordination: Work closely with the regional C&F; depot and logistics teams to forecast demand accurately and ensure uninterrupted product supply at key trade nodes.
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- Market Intelligence: Gather intelligence on competitor offerings, trade margins, local festive demand, and consumer buying trends to provide strategic inputs to national leadership.
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Candidate Profile

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- Experience: 14–16 years of core sales, channel distribution, and territory management experience within the Fans, Home Appliances, SDA, or Consumer Durables sector.
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- Territory Mastery: Strong network of electrical and appliance distributors with an intimate understanding of trade practices across Southern Tamil Nadu.
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- Leadership & Strategy: Proven track record of managing and developing multi-tiered field sales teams and driving measurable revenue scale.
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- Language & Communication: Fluency in Tamil and English is essential; basic conversational Hindi is an added advantage.
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- Commercial Acumen: Robust grasp of trade schemes, channel margins, distributor ROI, and financial credit discipline.
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- Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.
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📌 Business Manager - Madurai (Fans & Home Appliances)
🏢 KHAITAN INDIA
📍 Madurai