Job Description

Company: B-Tech Digital Agency

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Location: Coimbatore

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Job Type: Full-Time

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Experience: 0– Years Preferred

About the Role n

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management .

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The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a solid focus on generating quality leads and measurable results for clients .

Roles & Responsibilities n

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- Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
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- Handle Lead Generation, Traffic, Engagement and Conversion campaigns
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- Research and create relevant target audiences, custom audiences and retargeting audiences
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- Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
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- Perform A/B testing on creatives, ad copy, audiences and campaign strategies
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- Identify winning campaigns and scale them effectively
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- Coordinate with the Graphic Design & Content Team for ad creatives
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- Manage clients' Facebook & Instagram social media accounts
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- Plan and maintain social media content calendars
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- Monitor campaign budgets and daily ad spend
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- Analyse lead quality and campaign performance
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- Prepare weekly/monthly performance reports
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- Provide recommendations to improve client campaign results
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- Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies
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Required Skills nn
- Strong practical knowledge of Meta Ads Manager
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- Facebook & Instagram Advertising
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- Lead Generation Campaigns
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- Audience Targeting & Retargeting
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- Campaign Optimization
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- A/B Testing
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- Social Media Management
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- Basic understanding of Meta Pixel and conversion tracking
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- Ability to analyse campaign metrics and make data-driven decisions
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- Good communication and team coordination skills
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Added Advantage n

Knowledge or experience in:

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- Google Ads
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- Google Analytics 4 (GA4)
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- Google Tag Manager
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- Meta Pixel / Conversion API
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- Canva
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- Landing Page Optimization
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- Marketing Automation
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Candidate We Are Looking For n

We are looking for someone who is result-oriented rather than just task-oriented .

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The candidate should understand:

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Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROI

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Previous campaign results, portfolio or Meta Ads performance screenshots will be an added advantage.

Performance KPIs n

Performance will primarily be evaluated based on:

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- Cost Per Lead (CPL)
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- Lead Quality
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- Click-Through Rate (CTR)
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- Cost Per Click (CPC)
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- Conversion Performance
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- Campaign ROI / ROAS where applicable
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- Budget Utilization
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- Client Campaign Performance
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- Reporting & Optimization Quality
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How to Apply n

Send your:

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Resume + Previous Campaign Portfolio / Results

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B-Tech Digital Agency, Coimbatore

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WhatsApp: (phone hidden)/(phone hidden)

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- Join B-Tech Digital Agency and turn ad spend into real business results. ith their audience, and achieve measurable results.
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📌 PERFORMANCE MARKETER (Coimbatore)
🏢 B-Tech Digital Agency
📍 Coimbatore