Key Responsibilities

Media Relations & Press Management

- Build, nurture, and manage long-term relationships with fashion editors, journalists, magazine houses, digital media platforms, and broadcast media across India and international markets.
- Drive consistent and high-quality press coverage — features, editorials, collection reviews, designer profiles, and brand stories — in priority publications and platforms.
- Draft and distribute press releases, media kits, collection notes, and brand narratives for all major launches, campaigns, and activations.
- Manage and maintain an up-to-date press database, coverage tracker, and media value reports.

Brand Storytelling & Communications

- Develop and own the brand's PR and marketing narrative, ensuring it is always consistent with the studio's creative vision and luxury positioning.
- Craft compelling brand stories around collections, milestones, collaborations, and the designer's creative journey for diverse audiences and media formats.
- Oversee all external brand communications, ensuring tone, language, and aesthetic sensibility are aligned across every PR and marketing touchpoint.

Marketing & Campaign Management

- Plan and execute marketing campaigns around collection launches, key drops, and brand moments across digital, social, and offline channels, in step with the PR calendar.
- Own the brand's social media strategy and content calendar, ensuring every post reflects the studio's luxury positioning and creative point of view.
- Collaborate with the design and creative teams to develop marketing assets — campaign concepts, look-book narratives, and content briefs for shoots and shows.
- Track and report on marketing performance (reach, engagement, conversion where applicable) and use insights to refine campaign strategy.
- Manage marketing budgets and vendor relationships for campaign production, paid amplification, and content creation.

Celebrity Dressing & Red-Carpet PR

- Identify and manage strategic celebrity dressing opportunities — film premieres, award ceremonies,



international events, and red-carpet moments — that amplify brand visibility in the right contexts.
- Build and maintain strong relationships with celebrity stylists, talent managers, and artist management agencies.
- Coordinate end-to-end logistics for all celebrity dressing requests — from sample coordination and fittings to shoot support and post-placement coverage.

Influencer & KOL Partnerships

- Identify and onboard influencers and key opinion leaders whose aesthetic and audience are aligned with the brand's luxury positioning.
- Plan and manage influencer engagement for collection launches, events, and campaigns.
- Track, measure, and report on partnership performance and earned media value.

Events & Experiential PR

- Lead PR and marketing planning and execution for all brand events including fashion shows, press previews, trunk shows, brand collaborations, international exhibitions, and couture week presentations.
- Manage media accreditation, guest lists, press seating, and post-event coverage coordination.
- Represent the brand at key industry events and networking forums.

Agency & Vendor Management

- Manage relationships with retained PR and marketing agencies (domestic and international) and ensure alignment on strategy, deliverables, and brand communication guidelines.
- Brief, evaluate, and provide ongoing direction to agency teams, ensuring quality and consistency of output.

Insights & Reporting

- Monitor media coverage, sentiment, and competitive landscape on an ongoing basis.
- Prepare monthly PR and marketing performance reports covering coverage quality, media value earned, share of voice, campaign outcomes,



and marketing KPIs.
- Stay abreast of luxury fashion trends, cultural conversations, and evolving media consumption patterns to keep the brand's PR and marketing strategy sharp and relevant.

Qualifications & Experience

- Bachelor's degree in communications, Marketing, Public Relations, Journalism, Fashion Management, or a related field; a postgraduate qualification is a plus.
- 4–6 years of PR and/or marketing experience, with at least 2–3 years in luxury fashion, premium lifestyle, beauty, or a closely adjacent creative industry.
- An established network of media, editorial, celebrity styling, and influencer contacts within the Indian fashion ecosystem; international media relationships are a strong advantage.
- Demonstrated experience managing PR and marketing for brand events, fashion weeks, and campaign launches.
- Proven ability to place stories in top-tier fashion and lifestyle publications, both print and digital, and to run marketing campaigns that build brand equity.

Desired Skills

- Deep luxury brand sensibility — an intuitive understanding of what is on-brand for a global couture house and what is not.
- Exceptional written and verbal communication skills, with the ability to write compelling copy and speak with authority on behalf of the brand.
- Working knowledge of marketing channels and tools (social media platforms, content calendars, basic performance analytics).
- Highly organised, with the ability to manage multiple concurrent workstreams, deadlines, and stakeholders without losing attention to detail or quality.
- Robust editorial eye and aesthetic judgment — comfortable evaluating layouts, photographs, campaigns, and visual outputs from a brand-alignment lens.
- Confident, well-presented, and comfortable representing a luxury brand at high-profile events and in media interactions.
- Proactive, resourceful, and able to operate with significant ownership in a lean, entrepreneurial studio environment.

📌 Marketing And Public Relations Manager (Noida)
🏢 Gaurav Gupta Couture
📍 Noida