Job Description

Key Responsibilties:

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- Develop creative strategies and advertising angles across Meta, Google, video, and social.
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- Define hooks, messaging, storytelling, and creative direction based on customer insights.
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- Brief and manage a team of editors, designers, motion artists, photographers, and creators.
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- Plan and execute creative testing across concepts, hooks, formats, and variants.
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- Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue.
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- Build a structured learning system by documenting creative performance and insights.
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- Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen.
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- Align paid and organic social content to maintain a consistent brand story.
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- Plan creative production and asset development around seasonal campaigns and peak periods.
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Requirements:

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- 4–7 years of experience in a D2C brand or performance agency.
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- Strong creative strategy and performance marketing experience.
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- Proven portfolio of sales-driven advertising creatives.
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- Solid understanding of Meta, Google, video, and social platforms.
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- Comfortable with creative performance metrics and data.
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- Strong team and creator management skills.
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📌 Creative Strategist (Noida)
🏢 The LHR Group
📍 Noida