Job Description

1. Role Purpose

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To lead and strengthen the organisation’s internal communication and employer branding agenda , creating a consistent, engaging and transparent communication experience for employees across Corporate, Retail and Manufacturing.

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The role will be responsible for translating business priorities, leadership messages, employee initiatives and organisational culture into clear, impactful and engaging communication across appropriate channels.

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The position will also build and strengthen the organisation’s Employer Value Proposition (EVP) and employer brand , helping attract, engage and retain talent.

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2. Key Responsibilities

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A. Internal Communications

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- Develop and execute the annual Internal Communication Calendar aligned with business and HR priorities.
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- Draft and publish leadership communications, employee announcements, HR communications and organisational updates.
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- Support communication from the Chairman, MD, CEO, CHRO and other senior leaders .
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- Translate business strategy, organisational priorities and transformation initiatives into employee-friendly communication.
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- Manage communication across Corporate, Retail and Manufacturing employees.
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- Develop communication campaigns around HR initiatives such as PMS, engagement surveys, HRMS, learning, rewards, policies, wellbeing and employee recognition.
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- Ensure communication is simple, sharp, timely, consistent and action-oriented .
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- Develop communication formats including:
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- Emailers
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- Posters
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- Newsletters
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- Digital banners
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- Videos
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- Leadership messages
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- Employee stories
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- Townhall communication
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- FAQs
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- Campaign communication
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- WhatsApp / employee communication, wherever appropriate.
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B. Leadership Communication

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- Work closely with senior leadership to understand communication priorities and convert them into effective communication.
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- Prepare leadership messages, speeches, townhall content and employee communication.
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- Support communication during organisational changes, new initiatives and transformation programs.
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- Ensure consistency in tone, messaging and organisational positioning across leadership communications.
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- Develop communication toolkits for leaders and people managers.
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C. Employer Branding

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- Develop and strengthen the organisation’s Employer Value Proposition (EVP) .
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- Build a differentiated employer brand reflecting the organisation’s heritage, culture, people and future aspirations.
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- Develop campaigns showcasing:
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- Employee stories
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- Career opportunities
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- Learning and development
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- Leadership
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- Employee achievements
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- Workplace culture
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- Social initiatives
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- Women / diversity initiatives
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- Manufacturing and retail careers
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- Campus opportunities.
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- Manage employer branding presence across relevant digital and social channels in partnership with the Marketing / Digital team.
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- Support development of careers pages, recruitment campaigns and employer branding collateral.
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- Create content that positions the organisation as an employer of choice .
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D. Employee Engagement Communication

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- Support the design and communication of employee engagement initiatives.
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- Develop campaigns to drive participation in engagement surveys, employee activities and HR programs.
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- Create employee recognition and appreciation campaigns.
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- Develop internal campaigns around key occasions, festivals, organisational milestones and employee achievements.
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- Capture and communicate employee success stories across the organisation.
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E. Content & Creative Management

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- Own the internal communication content pipeline.
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- Work with internal teams and external agencies/designers to create high-quality communication assets.
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- Develop concepts and briefs for videos, posters, digital campaigns and employee stories.
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- Ensure communication is visually engaging while maintaining brand guidelines.
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- Support creation of short-form video content for internal and employer-branding purposes.
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- Maintain a repository of approved communication templates and brand assets.
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F. Communication Channels

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Manage and optimise appropriate employee communication channels such as:

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- Email
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- Employee communication platforms
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- HRMS / Employee App
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- WhatsApp / digital communication channels
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- Intranet
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- Digital displays
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- Notice boards
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- Townhalls
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- Employee newsletters
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- Leadership forums.
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Ensure the right message reaches the right employee segment through the right channel at the right time .

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G. Change & Transformation Communication

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- Support communication for major organisational initiatives including HRMS, organisational restructuring, new policies, process changes and transformation programs.
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- Develop communication plans covering Awareness → Understanding → Acceptance → Adoption .
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- Create FAQs, manager toolkits and employee communication packs for major change initiatives.
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- Work closely with HR Business Partners and functional leaders to ensure effective cascade.
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H. Employer Brand Analytics

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- Track effectiveness of internal communication and employer branding campaigns.
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- Monitor:
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- Communication reach
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- Employee engagement
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- Open / participation rates
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- Campaign effectiveness
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- Employer brand engagement
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- Careers page / recruitment campaign performance
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- Employee advocacy
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- Social media engagement.
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- Prepare monthly / quarterly Internal Communication & Employer Branding dashboards .
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- Use employee feedback and analytics to continuously improve communication effectiveness.
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3. Required Competencies

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Functional Competencies

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- Internal communication strategy
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- Employer branding
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- Content writing and storytelling
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- Corporate communication
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- Campaign management
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- Employee engagement
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- Change communication
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- Digital communication
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- Social media / digital content
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- Basic graphic / video content understanding
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- Communication analytics
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Behavioural Competencies

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- Excellent written and verbal communication
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- Strong storytelling ability
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- Creative and innovative mindset
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- Strong stakeholder management
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- Ability to work with senior leadership
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- High attention to detail
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- Speed and execution orientation
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- Ability to simplify complex messages
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- Strong collaboration skills
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- Ability to work in a fast-paced workplace
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4. Preferred Experience

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- 4–8 years of experience in Internal Communications / Employer Branding / Corporate Communications / Employee Engagement / HR Communications .
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- Experience in a large, multi-location organisation would be preferred.
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- Exposure to Retail, Manufacturing, FMCG, Apparel, Textiles or Consumer-facing businesses would be an advantage.
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- Experience working directly with senior leadership is preferred.
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- Experience managing communication across a blue-collar, Grey – Collar + white-collar workforce will be an advantage.
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- Strong English writing skills; Tamil communication capability is highly desirable for employee communication across Tamil Nadu.
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5. Ideal Candidate Profile

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The ideal candidate should be a strong communicator, storyteller and campaign manager who can understand the organisation’s culture and business priorities and convert them into communication that employees can easily understand, relate to and act upon.

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The person should be equally comfortable writing a Chairman’s message, developing an employee engagement campaign, creating an employee story, briefing a creative agency and coordinating a communication campaign across hundreds of stores and manufacturing locations.

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Role Philosophy

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Express → Listen → Act → Communicate Back

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The role should help establish a communication culture where employees are not only informed, but also heard, engaged and connected with the organisation’s purpose and future.

📌 Manager - Internal Communications & Employer Branding (Tiruppur)
🏢 Ramraj Cotton
📍 Tiruppur