Roles & Responsibilities
Manage Instagram, Facebook, YouTube, Google Business Profile and other digital platforms
Plan monthly social media content calendars
Create ideas for posters, carousels, reels and promotional campaigns
Write captions, hooks, CTAs and basic marketing content
Shoot and edit short-form videos/Reels
Create basic designs using Canva or similar tools
Manage and optimize Meta Ads
Support Google Ads and local digital campaigns when required
Generate and track online leads
Coordinate with the sales team for lead follow-up
Improve social media reach, engagement and follower growth
Perform basic SEO and keyword research
Optimize Google Business Profile for local visibility
Monitor competitors and current social media trends
Track campaign performance and prepare weekly/monthly reports
Measure KPIs such as reach, engagement, leads, CPL and conversions
Suggest recent strategies to improve brand awareness and lead generation

Required Skills
Social Media Marketing
Meta Ads Manager
Canva / Graphic Design Basics




Reels & Video Editing
Content Creation
Copywriting
Lead Generation
Basic SEO
Google Business Profile Management
Digital Marketing Analytics
MS Excel / Google Sheets

Qualification

Any Degree / Diploma with Digital Marketing knowledge or certification.

Experience: Fresher to 2+ years
Candidates with practical experience in managing business social media accounts will be preferred.

Key Performance Indicators (KPI)
Consistent content publishing
Growth in reach and engagement
Number of qualified leads generated
Cost per lead
Social media follower growth
Reel/video performance
Lead conversion support
Google Business Profile performance
Timely completion of campaigns
Monthly marketing performance improvement

Pay: ₹15,000.00 - ₹25,000.00 per month

Advantages:
Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Executive Erode
🏢 Achieve360
📍 Erode