04 Sep
|
Sree Saran Medical Center
|
India
04 Sep
Sree Saran Medical Center
India
Job Summary
Responsible for promoting hospital services, developing referral networks, generating new business prospects, and strengthening relationships with doctors, corporates, insurance/TPA representatives, and the local community.
Key Responsibilities
Develop and implement marketing activities to increase hospital visibility and patient footfall.
Build and maintain positive relationships with corporate companies, doctors, clinics, pharmacies, diagnostic centres, and referral sources.
Conduct regular corporate visits, doctor visits, camp activities, and community outreach programs.
Identify current business and patient referral opportunities.
Coordinate with doctors and departments for health camps, awareness programs, and promotional activities.
Promote hospital specialties, packages, health check-up programs, and other services.
Generate leads through field visits, networking, events, and digital platforms.
Follow up with prospective patients, corporate clients, and referral partners.
Collect market feedback and competitor information and report it to management.
Coordinate with the hospital's digital marketing team for social media and promotional campaigns.
Maintain daily/weekly/monthly marketing activity and lead-generation reports.
Monitor referral sources and analyze patient conversion and business performance.
Ensure all marketing activities follow hospital standards, ethical practices, and applicable regulations.
Support management in achieving patient footfall, revenue, and business development targets.
Eligibility
Education: Any Degree / MBA in Marketing, Healthcare Management, or related field preferred.
Experience: 1–4 years of experience in hospital marketing, healthcare business development, corporate marketing, or a related field.
Candidates with relevant healthcare marketing experience will be preferred.
Valuable communication, presentation, negotiation, and interpersonal skills.
Willingness to travel for field visits and corporate/referral meetings.
Work Location: In person
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