Job Description – Digital Marketing Executive

Company: National Institute of Digital Marketing (NIDM)
Position: Digital Marketing Trainer

Job Summary

We are looking for a motivated and creative Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate leads, and support the institute's student enrollment and brand growth.

Key Responsibilities
Plan and execute digital marketing campaigns across various online platforms.
Manage social media accounts and create engaging content.
Run and monitor paid advertising campaigns on platforms such as Google Ads and Meta Ads.
Generate and nurture leads for digital marketing courses and training programs.
Monitor website performance, traffic, and search engine rankings.
Implement basic SEO and keyword optimization strategies.
Create and coordinate email, WhatsApp, and other digital communication campaigns.
Analyze campaign performance using tools such as Google Analytics and advertising dashboards.
Prepare regular reports on leads, conversions, engagement, and campaign performance.
Coordinate with the sales/admissions team to improve lead conversion.
Research competitors,



market trends, and new digital marketing prospects.
Support promotional activities, events, webinars, and course launches.

Required Skills
Knowledge of SEO, SEM, social media marketing, and content marketing.
Basic knowledge of Google Ads and Meta Ads.
Valuable communication and analytical skills.
Ability to create engaging digital content.
Knowledge of Google Analytics and other digital marketing tools.
Ability to work independently as well as part of a team.
Valuable time-management and organizational skills.

Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
Digital marketing certification is an advantage.
Freshers with relevant digital marketing knowledge may also apply.

Key Performance Indicators (KPIs)
Qualified leads generated
Lead-to-enrollment conversion rate
Website traffic and organic growth
Social media engagement
Advertising ROI/ROAS
Cost per lead
Campaign performance and conversions

Pay: ₹10,078.73 - ₹40,980.49 per month

Work Location: On the road

📌 Digital Marketing Expert / Trainer Hyderabad
🏢 nidm national institute of digital marketing
📍 Hyderabad