Job Description

Job Description – Strategic Media Planning Lead

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Department: Growth Marketing

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Reports To: AD / BD – Growth Marketing

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Experience: 8–10 Years

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Employment Type: Full time

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Role Summary

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We are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies.

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This role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives.

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The individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes.

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Key Responsibilities

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1. Strategic Problem Solving & Campaign Architecture

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- Collaborate with clients and internal stakeholders to understand business challenges, growth opportunities, and brand positioning gaps.
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- Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes.
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- Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages.
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- Develop integrated campaign architectures tailored to specific business goals and market conditions.
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2. Media Planning Across Channels

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- Create 360-degree media plans leveraging the most effective mix of channels including:
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- Digital: Search, Social, Display, Video, Programmatic, Performance Media
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- Traditional: TV, Print, Radio, OOH
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- Emerging Media: OTT, Influencer Marketing,



Audio, Creator Ecosystems
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- Understand the strategic role of each channel within the customer journey and optimize media allocation accordingly.
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- Drive integrated planning approaches that combine performance efficiency with long-term brand visibility.
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3. Message-to-Market Fit & Creative Alignment

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- Partner with creative and content teams to develop messaging strategies aligned with audience psychology, consumer behavior, and brand tonality.
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- Ensure creative communication aligns with campaign objectives, media strategy, and platform-specific best practices.
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- Guide strategic content direction to improve audience engagement and campaign effectiveness.
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4. Performance & Brand Campaign Integration

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- Design campaign strategies that effectively balance brand-building initiatives with performance-driven outcomes.
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- Utilize audience insights, market intelligence, and platform data signals to segment, target, and sequence communication across paid, owned, and earned channels.
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- Continuously evaluate campaign performance and optimize strategies based on data, trends, and consumer response.
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5. Client Leadership & Strategic Growth Advisory

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- Act as a strategic advisor to clients by contributing beyond campaign execution and helping shape overall go-to-market strategies.
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- Lead business reviews, analyze campaign impact, and recommend strategic improvements or new growth opportunities.
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- Build strong client relationships and identify opportunities to expand strategic and performance-led mandates across accounts.
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Qualifications

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- 8–10 years of experience in media strategy, campaign planning, integrated marketing, or brand-performance consulting.
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- Strong experience in solving business and marketing challenges through strategic media planning.
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- Deep understanding of media planning principles, consumer journeys, brand strategy, and performance marketing metrics.
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- Hands-on exposure to platforms such as Google Ads, Meta, YouTube, DV360, LinkedIn, OTT ecosystems, CRM/Email Marketing, and traditional media planning tools.
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- Experience in campaign messaging development, creative briefing, and content strategy alignment.
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- Excellent analytical, presentation, stakeholder management, and communication skills.
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Preferred Profile

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- Prior experience working with leading digital agencies, media networks, consulting firms, or digital-first brands.
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- Comfortable collaborating cross-functionally with brand, creative, analytics, media buying, and client servicing teams.
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- Proven experience managing high-stakes client relationships across diverse industries such as FMCG, BFSI, E-commerce, Retail, and Consumer Brands.
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- Strong strategic thinking combined with an executional understanding of integrated marketing campaigns.
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Success Metrics

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- Business impact delivered through campaigns (revenue growth, lead generation, brand uplift, engagement metrics).
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- Effectiveness of message-to-media strategy alignment.
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- Client satisfaction, retention, and expansion of strategic mandates.
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- Innovation, efficiency, and scalability in campaign architecture and media planning approaches.
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📌 Media Strategy & Planner (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai