Key Responsibilities
Develop and implement effective SEO strategies to improve website rankings.
Conduct keyword research and identify relevant search opportunities.
Perform on-page and off-page SEO activities.
Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
Conduct competitor and market research. Build and manage quality backlinks through ethical SEO practices.
Monitor website traffic, rankings, and organic performance.
Identify technical SEO issues and coordinate with the development team for improvements.
Prepare regular SEO performance reports using analytics and SEO tools.
Stay updated with Google algorithm changes and current SEO trends.
Collaborate with content writers and digital marketing teams to improve organic visibility.
Required Skills
Positive knowledge of On-Page, Off-Page, and Technical SEO.
Robust understanding of keyword research and competitor analysis.
Familiarity with Google Search Console and Google Analytics.
Knowledge of SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar tools.
Basic understanding of HTML and website structure.
Good content optimization and analytical skills.
Solid problem-solving and communication abilities.