Key Responsibilities
Plan, create, manage, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
Handle a minimum monthly advertising budget of ₹1 lakh+, with a robust focus on lead generation and ROI.
Develop and execute B2B lead-generation campaigns for IT services, including website development, custom software, mobile app development, SaaS, and other technology solutions.
Conduct keyword research, audience research, competitor analysis, and market research to identify high-quality lead prospects.
Create and optimize Google Search, Display, Performance Max, and Meta lead-generation campaigns.
Monitor and improve key performance metrics such as CPL, CTR, CPC, conversion rate, ROAS, and lead quality.
Set up and monitor Meta Pixel, Google Analytics, Google Tag Manager,



conversion tracking, and remarketing campaigns.
Regularly perform A/B testing of ad creatives, copy, landing pages, audiences, keywords, and bidding strategies.
Analyze campaign performance and make data-driven decisions to reduce CPL and improve lead quality.
Work closely with the sales and business development teams to understand lead quality and improve campaign targeting.
Prepare weekly/monthly performance reports with campaign insights, results, and recommendations.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Meta And Google Ads Specialist Noida
🏢 YES IT Labs
📍 Noida