Job Description

About the Role:

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We operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the success

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of each store depends heavily on the quality, ownership mindset, and operating capability of

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the franchise partner.

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We are looking for a hands-on operator to own the performance and expansion of this

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network.

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This is not a role for someone who wants to manage the business primarily through

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dashboards and reviews. You will spend significant time in stores, with franchise partners,

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understanding ground realities, solving operational problems, and building repeatable

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systems that make our best stores the benchmark for the network.

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What you'll own:

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1. Store hiring – Hiring is the store partner's own KPI, not yours — but you'll actively guide

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and support them in hiring the right type of people, with a repeatable toolkit and tighter

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handoff into our training team.

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2. Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes and

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adopt a retention playbook (comp, incentives, career path) rather than owning the

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outcome directly.

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3. Local demand generation – Reduce over-reliance on centrally-sourced paid leads by

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building partners' capability to generate local demand (referrals, local tie-ups,

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community/corporate outreach).

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4. Lead economics & conversion – Fix cases where partners consume paid leads (50%

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CAC-charged post month 6) without converting — via better training, accountability, or

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lead-routing fixes.

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5. Partner selection & store health – Sharpen partner vetting toward operators over

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investors; run a regular store review cadence; drive real turnarounds for

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underperforming stores.

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6. Playbook codification – Turn what works in our best stores into a standard playbook for

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new and struggling ones.

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7. Recent store expansion – Scout markets and real estate (500-600 sq ft,

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high-street/arterial- road, high-visibility), and screen partners rigorously — at the pace

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needed to hit 20-25 stores without a quality drop.

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8. Leading the Store Ops team – Hire, coach, and manage this team directly. They train

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store staff and resolve tickets (itinerary, pricing, deal support) — conversion stays with

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the store seller/partner. Set standards for response time, quality, and scale the team as

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stores grow.

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9. Stakeholder management – Work across performance marketing, training, and finance

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to translate store-level reality into action, and vice versa.

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10. Commercial & compliance ownership – Own franchise LOB budgeting/forecasting,

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track unit economics (CAC vs. revenue by store), and keep franchise agreements

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compliant.

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What does Success Looks Like:

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● Underperforming stores show measurable turnaround, or an honest call on the partner

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relationship

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● Documented hiring/onboarding process adopted across most stores; attrition trending

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down

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- Growing share of revenue from partner-generated local demand
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- Store-level lead-conversion economics visibly improving, not just tracked
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- 11 20-25 stores in 12 months, without quality drop in stores or partners→ Store Ops
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team scales with store growth, holding response quality steady

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What's needed:

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Non-negotiables

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- Stakeholder management- credible with founders, partners, and internal teams at once
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- Managing by influence — formal authority over Store Ops only; store partners must be
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moved through relationship and credibility, not hierarchy

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● Problem-solving — root-cause diagnosis, comfortable building the playbook where

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none exists

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● Go-getter mindset, hustle, and a willingness to get hands dirty — in stores, not just on

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dashboards

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● Based in Chennai, in person

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Preferred

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● Retail operations or multi-location/franchise management background — ground-level,

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revenue-owning, not purely strategic/advisory

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- Experience managing a hire-train-retain cycle for a distributed frontline team
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- Direct people-management experience
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- Comfort with franchise-model messiness — variable partner capability, local market
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variance

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- P&L; / unit-economics fluency
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- MBA preferred, min 5 years of prior work experience
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Nice to have

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- Travel, hospitality, or similar high-consideration sales category experience
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- Experience scaling a partner/franchise network from a smaller base
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📌 Lead - Franchise Operations and Retail Expansion (Tamil Nadu)
🏢 Pickyourtrail
📍 Tamil Nadu