Responsibilities:

Sales Collateral: Create a diverse range of online and offline materials to support our sales
team, including brochures, presentations, case studies, and pitch decks.
Campaign Management: Oversee a variety of end-to-end marketing campaigns aimed at
raising awareness and generating leads. This involves planning, segmentation, creative
development, and execution.
Content Marketing: Craft long-form blogs optimized for SEO and our target keywords.
Website Management: Utilize our Content Management System (CMS) to update our
website with relevant content, ensuring it is optimized for SEO, and track its performance
using Google Analytics.
Social Media: Manage the posting and repurposing of content across our social media
channels.
Email Marketing: Plan, create, automate, and execute email marketing strategies.
Lead Generation: Implement lead generation tactics and strategies to drive high-quality
leads for the sales team.
Event Marketing: Plan and execute marketing activities for trade shows, webinars,



and other events relevant to the B2B industry
CRM: Segment data for targeted campaigns and efficiently manage lead data.
Analysis and ROI: Collect and compile data for the Group Marketing Manager, tracking
marketing expenditures.
Performance Reporting: Timely report performance against Key Performance Indicators
(KPIs) and action plans to the management team.
Collaboration: Coordinate with sales stakeholders to understand their requirements and
work closely with brand stakeholders to request support and advantages.
Market Insights: Utilize Management Information Systems (MIS) for analytics to forecast
market requirements.

Requirements:
Experience in the B2B Tech industry.
Seeking a role with increased responsibility, ideally at the Executive or Assistant level.
Exceptional copywriting skills.
Proficiency in MS Excel.
Broad experience across digital and offline marketing channels.

📌 Senior Marketing Executiveb Tech Coimbatore
🏢 4S Advisory
📍 Coimbatore