Job Description

Role Overview

n

n

We’re looking for a copywriter who can think in ads, not just words. Someone comfortable writing in English and Hinglish, creating scroll-stopping scripts as well as sharp static ad copies for performance marketing.

n

This role sits close to the creative process, so beyond writing, you should understand how content is edited and packaged for social media ads.

n

n

Responsibilities

n

n

n
- Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).
n
- Create static ad copies, hooks, and captions for performance marketing.
n
- Write naturally in English and Hinglish, depending on the audience and creator.
n
- Work closely with editors by suggesting edit styles, pacing, and visual references for videos.
n
- Turn product insights into clear,



engaging ad concepts that drive conversions.
n
- Collaborate with creative and performance teams to iterate based on ad performance.
n

n

n

Requirements

n

n

n
- 1–3 years of copywriting experience in digital or performance marketing.
n
- Robust command over English and Hinglish writing.
n
- Experience writing influencer scripts and performance ad creatives.
n
- Basic understanding of video editing styles, references, and creative direction to coordinate with editors.
n
- Please share your portfolio at [email protected]
n

n

n

Bonus

n

Experience working on men’s health, supplements, fitness, or wellness brands.

📌 Copywriter (Bengaluru)
🏢 Kapiva
📍 Bengaluru