04 Sep
|
WishCare
|
India
Brand Associate
Role Overview:
We’re seeking a creative and detail-oriented Brand Executive to join our marketing team. This role is ideal for someone passionate about brand-building, event execution, and digital storytelling. You will help bring our brand vision to life through on-ground activations, content creation, and social media management.
Key Responsibilities
Brand Ideation & Strategy
• Develop brand-level creative strategies to strengthen WishCare’s positioning.
Generate cutting-edge campaigns using consumer insights and seasonal trends.
Identify the right timing, platforms, and messaging to maximize brand impact.
Collaborate with cross-functional teams to align ideas with business goals.
Brand Execution & Event Management
• Execute brand campaigns, launches, and promotional events end-to-end.
Coordinate with internal teams, agencies, and vendors for smooth delivery.
Manage event logistics, branding materials, and post-event reports.
Ensure timely execution within brand guidelines and quality standards.
Social Media Management
• Grow and manage WishCare’s social media presence (Instagram, Facebook, LinkedIn, etc.).
Plan, schedule, and publish engaging,
on-brand content.
Track performance, engage audiences, and maintain a consistent tone.
Collaborate with design and content teams to create creative assets.
Content Shoot Coordination
• Plan and oversee photo/video shoots for campaigns and product launches.
Work with photographers, stylists, infl uencers, and production partners.
Manage logistics such as locations, props, and talent coordination.
General Responsibilities
• Conduct market research and competitor benchmarking for insights.
Provide campaign performance reports and improvement suggestions.
Support ad-hoc branding and communication initiatives as needed.
Qualifications & Requirements
● Education: Master’s degree in Business, Marketing, or a related fi eld.
● Experience: 0–2 years in e-commerce (experience in beauty or personal care preferred).
● Solid analytical skills and profi ciency with web analytics tools.
● Excellent communication and teamwork abilities.
● Detail-oriented, organized, and able to manage multiple priorities.
📌 Brand Associate Kolkata Metropolitan Area (India)
🏢 WishCare
📍 India